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How to use social media for CRM?

Over the years, businesses have been utilizing various tools, and are investing lots of money on their customer relationship management (CRM) process. Today, the market is flooded with various software and tools that allow businesses to influentially connect with their customers for taking feedback on their products and services.

Now, businesses do not have to spend even a penny on this critical CRM process, as it can be done effectively and "freely" through social media platforms, such as Facebook, Twitter and LinkedIn. An ability to connect with their customers in real time has allowed businesses to effectively manage their CRM process.

Platforms like Facebook, Twitter and LinkedIn allow businesses to tap the customer feedback on their products and services instantly. By joining the ongoing conversations about their offerings, businesses can offer suitable solutions to their customer queries quickly, resulting in higher customer satisfaction.

The biggest advantage of using social media platforms to tap customers' conversation is it also allows to see what competition has to offer or what customers are talking about their products and services. This makes it easier for the company to adapt necessary modifications in their offerings. This also allows the company to provide better product line with better choices for their various requirements.

As said earlier, conversation is the key in social media marketing. The company that is alive on social media platforms can do a lot in terms of beating competition and garnering better customer satisfaction.

Listen carefully what customer has to say about your company, your product and the competition, and use social platforms to offer quick and efficient feedback to them. Social media marketing is all about communications marketing. How you communicate with your target audience decides your fate on the social media platforms. Be quick and efficient in answering your customer queries, and make them believe that 'You are listening to them.'

More will follow on this topic soon...

Till then, stay connected!

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