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Content Marketing: The Best Approach

No doubt, there is a too much of buzz going around content marketing today. Everyone is talking about what to do and what not to do. Everyone has their own views, objectives and references towards content marketing. All said and done, do we really have a best approach for content marketing?
Websites, social media platforms, newsletters, pod casts, web casts, etc. there is too much of content. But how can we really leverage these platforms and sync them all to get the best approach.
Although no approach can be suitable for every situation, however, there has to be a common starting point for everyone, be it a small marketer or a big marketer. Actually, when it comes to quality, the difference between small and big does not matter, what matters is the content.
Usually, consistency is the most common problem that content marketing efforts have to deal with. Generating unique content for too many platforms becomes difficult and thus, marketers tend to get lazy with their content marketin…

How to Create Social Media Plan? Three Simple Steps

Are you still struggling with your social media marketing plan? Is there any particular roadblock?
How to connect with the target audience is the most common question asked by today's social media marketers. Although, there are several tools available to help marketers with social media, most of them still struggle with planning part.
In this article, you will find some important and simple steps to create your social media plan.
1) It's all about customer experience: We all know that the basic marketing plan begins with the understanding of the customers. However, nowadays, marketers need to think a step ahead in delivering right and precise customer  experience. To design a perfect customer experience, marketers need to think from the customers' persepctive by putting themselves into the latters' shoes. It is very important for marketers to understand and guide their customers to answer their queries with suitable answers. It is an ideal way to build brand loyalty an…

User-generated Content: Key to Marketers’ Success

Content is king in today’s marketing. Content plays a major role in shaping customer’s perceptions towards brands. Online or offline, brands are always generating content, such as social media posts, emailers, brochures, blogs, paper ads, advertorials and etc. However, it would be difficult to say how much content the customers are consuming or reacting to. The possibility is that majority of the content can go unnoticed; hence, depreciating marketers’ content efforts.

With so much of content opportunities, marketers need to understand which to use and how to use. Too much content can lead to negative feedback from the customers, as it may lead to spamming. Thus, marketers need to play well with content strategy.

The Need

It would be difficult to comment on customers’ preferences over content. It is preferred marketers should create content to suit customers’ requirements, such as information blogs, FAQs, how-to-videos, and etc. The marketers should play a role of educator through the…

Internal Linking: The SEO Advantage

Are you working on a great SEO strategy? Do you wish to keep your audience engaged with your website content?
Great content adds value to technical SEO strategies (Meta data, alt tag, etc.) This ensures that you have a precise SEO strategy in place. With Google Algorithm changes focusing more on quality and originality, it is very important to deliver precise and accurate content to your audience. Google is more focused towards rendering quality content pages matching to the user’s search query. If we closely look at this scenario, content has a very larger role to play. Internal linking is an effective way to keep your audience engaged with your website content. The benefits of interlinking of website pages: 1)Enables simple website navigation 2)Helps increasing time on site 3)Adds to increase in page views 4)Displays proper content structure 5)    Helps in more conversion 6)Helps spread link juice around websites 7)Helps to keep user interest intact


Social Media Quotes for You

Social media marketing is evolving and so are its meanings and concepts. Here are some of my favorite social media quotes for you.

“Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers.”

– Bryan Weiner, CEO at Digital Agency 360i

“The goal of social media is to turn customers into your personal evangelist.”

– Shane Barker, ShaneBarker.com


“Think like a publisher, not a marketer.”

–  David Meerman Scott, Marketing Strategist

“Focus on how to be social, not on how to do social.”

– Jay Baer, Convince & Convert

“All one needs is a computer, a network connection, and a bright spark of initiative and creativity to join the economy.”

– Don Tapscott, dontapscott.com

“Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.”

– Ian Schafer, Deep Focus

“Our head of social media is the customer.”

–  McDonald’s

Privacy is dead, and social medi…

SEO: Are you Banging on Google Door Blindly?

Facebook Marketing: How to Engage Facebook Fans?

How are you engaging your Facebook fans?
Do you have exclusive strategies for them?
You need to be. You need to treat your Facebook fans like your existing customers. You really have to value them to make them happy, active and responsive on your fan page. You need to make them a part of your marketing strategy to convert them in to your loyal customers.
I have often seen marketers ignoring the values of their Facebook fans. “They are just fans and I am not getting any monetary benefit from them”, this kinds of comments are very common for this kind of marketers. Hence, they totally ignore their value.
I am a big fan of customer engagement and I always like to write any topic that deals with customer engagement. In social media, Facebook page is one of the ideal place to generate stable and consistent customer engagement.
Here are some tips that can help marketers to engage their Facebook fans.
Create Exclusive Content: I have often seen marketers delivering identical content on several…