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Showing posts from November, 2014

Content Marketing: Stick to Engagement

Content marketing is not just about sharing content across social media platforms or adding numbers to your followers or fans. The ideal takeaway, according to me, from content marketing efforts is constant flow of user engagement. This engagement should actually begin with the process of strategy formulating of your content marketing. And most importantly, it should be platform independent. Be it on any platform, your content efforts should stick to the constant flow of engagement. The strategy may differ from platform to platform but the ultimate takeaway should be the same in terms of user engagement.
It is very important for you to design a flow of your content marketing efforts. This flow will help you stay aligned to your engagement objective. This flow will ensure that you always carry the significance of engagement along with your content marketing efforts. A step by step flow of your efforts will not only help you streamline your content, but also help measuring the depth of…