Kapil Mudholkar's Blog | Digital Marketing Tips & Strategies

When it comes to online branding, Facebook fan page has its own uniqueness. From photos to videos, and links to text, marketers can have everything at one place to market to product. Moreover, a customized cover page gives extra opportunity to portray larger brand image in front of the customers. Every marketer, big or small, is making additional effort to make most of this opportunity. In all this scenario, content has a big role to play. Be it your welcome page or cover picture, showcasing right image of your company is very crucial. And this can only be done with precise and quality content. Here are some tips that can help you decide your content strategy for your Facebook fan page.      1. Be Creative: You need to be creative. This one thing really separates you from the competition.Your content creativity will help you gather more fans and fan responses to your page.Try too highlight things that haven't been talked about yet. Find out ways that can enhance users&

Networking is one of the essential elements of social media marketing. Be it Facebook, Twitter or LinkedIn, marketers, today, have multiple networking opportunities with their target audience. However, it completely depends on marketers to initiate stable customer management process through these networking opportunities. There are several factors that determine the longevity of marketers' social networking process. A good and quality content is one of them. A precise content delivery paves the way for stable social networking process for marketers.  Social media marketing is about human. Importance of good content is clearly visible in this humanized aspect of social media. Every social media platform has it own networking capabilities. Hence, it becomes for marketers to customize their content delivery to suit the requirements of social media platforms. This calls for the need of precision of content in social media marketing. A good content is the basis of successful socia

Little bit surprised to see the heading? I know, social media marketing has really modernized itself with the changing times. New tools have emerged, new techniques have been discussed, and new ideas are coming into the play. However, we cannot afford to miss the basics of social media marketing. The reason I am taking this topic today is to brush up myself with the founding concepts of social media.  We have been talking about automation, convenience, and simplicity that social media has provided to every online marketer. But sometimes, we need to go back to basics to innovate ourselves to dig deep into the modern marketing concepts. Apart from these mentioned benefits, the basics of social media marketing guarantees us a lot.  These basics have proved their significance in the traditional marketing strategies as well. Now, with social media, they have graduated themselves with the variety of marketing options. However, we cannot miss them as we move ahead. For me, socia

Content is the king in social media marketing. However, it is useless, unless provided with great sharing opportunities. Be it your website content, video, or a blog post, it will not create a desired impact unless customers find it easier to share with their peer. When you easily allow customers to share your content, you empower them to be  your 'brand ambassador'. This empowerment lays the strong foundation of your stable online marketing process. From one-click share button on your website or blog or free Wibiya web toolbar, it is very much essential to create unlimited and convenient content sharing opportunities across the web. This need for sharing is very much visible with the availability of several social bookmarking sites. From StumbleUpon to Digg and Delicious to Jumptags all contribute towards extended content sharing process for online marketers.  However, this opportunity comes with the sense of responsibility. It has now compelled the marketers to

When you talk about term 'fast' in terms of customers, it's more about convenience. Be it restaurants, be it transportation or any other services, customers rate them as per their speed of delivery. If it's fast and in-time, customers find them convenient, hence, it becomes very popular with them. When you talk about customers using social media, this speed becomes the crucial factor that drives extra results for the users. Of late, social media has become the fastest and simplest customer management mechanism, and customers prefer to use this tool to its fullest. Be it on Facebook, Twitter or LinkedIn, customers need real-time response to their queries or issues, facilitating improved customer management mechanism. Customers prefer to choose brands who have extended presence on several social media platforms as it gives them faster results to their problems. Along with the speed, social media also gives customers an opportunity to directly connect with the markete