Skip to main content

Social Media Marketing: A Brief

Little bit surprised to see the heading? I know, social media marketing has really modernized itself with the changing times. New tools have emerged, new techniques have been discussed, and new ideas are coming into the play. However, we cannot afford to miss the basics of social media marketing. The reason I am taking this topic today is to brush up myself with the founding concepts of social media. 

We have been talking about automation, convenience, and simplicity that social media has provided to every online marketer. But sometimes, we need to go back to basics to innovate ourselves to dig deep into the modern marketing concepts. Apart from these mentioned benefits, the basics of social media marketing guarantees us a lot. 

These basics have proved their significance in the traditional marketing strategies as well. Now, with social media, they have graduated themselves with the variety of marketing options. However, we cannot miss them as we move ahead.

For me, social media marketing is all about human. It requires more of a personal touch to your marketing activities. The KYC factor (know your customer) has always been the root of any marketing activity. But with social media, it has become more visible and influential. This visibility is clearly seen as businesses are paying more attention to their customers through multiple social media platforms. This KYC factor is one of the strong basics of social media marketing. Be it Twitter, Facebook or LinkedIn, marketers have to give proper attention to this factor. You may automate your social media content, however, you cannot automate your customer's feedback. Hence, you need to be there always, live and pro-active.

Social media marketing has really made the overall marketing communication personal. From a Facebook fan to Twitter follower, every customer requires personal attention to their demands and queries. This need for personal attention underscores the human significance in the social media marketing space. 

From KYC to personalized marketing communication, and consistency to liveliness, social media marketing is all about creating customer opportunities. Social media is about your ability to engage customers and get desired business profits.

Comments

Post a Comment

Popular posts from this blog

Four Ways to Create Social Media Engagement

Are you using your social media channels to create stable engagement opportunities for your customers? If no, you are definitely missing something big in your marketing efforts. I have often seen marketers giving more importance to short-term objectives than long-term goals. Ideally, any marketing activity should focus on creating long-term impact. And to create this long-term impact, you need to engage your customers consistently.  Today, I am going to write about five important ways that can be utilized to create stable engagement on social media platforms. 1) Be Creative with your Content: Content packaging and positioning is one of the important aspects of marketing efforts. Today, social media platforms have given ample opportunities for marketers to package their content in an attractive manner. Be it simple text, images or videos, marketers can take content liberty to reach out to their target audience. Your content creativity should not be limited to the p...
1 comment
Read more

Relevance and Influence: Balance is the Key

Relevance and influence are two important aspects of social media marketing. Which one of them is more important is very difficult question to answer. The key is to maintain balance between these two. However, it's not that easy. For me, the best way to attain this balance is to have content consistency. I would consider content as a magical lamp to solve social media challenges.  Marketers need to use content precisely to have a great mix of relevance and influence in their marketing strategy. This can be done by effective content syndication. Content syndication does not necessarily mean content repetition, it can be referred as sending consistent marketing message across all the platforms. The success of these two important elements is largely depend on the effective customer engagement, and again content comes in the picture.  Social media has provided marketers with ample sharing opportunities, however,  they need to be utilized properly. Sharing, for me, i...
3 comments
Read more

Advertising and social media marketing

Advertising has been the biggest source for marketers to influence target audience in any form of media. From print to online, and mobile to social media , the concept of advertising has undergone tremendous transformation. Today, we're going to talk about the role of advertising in social media. Social media platforms like Facebook and LinkedIn has really changed the way people are advertising online. With complete control over advertising, these platforms allow marketers to measure their ad performance in every possible way. Although these platforms vary in their approach and delivery towards advertisements, they provide marketers with an influential tool to recognize the potential of their ad on daily basis. I will put down some key features below to make this more precise and simple. 1) Complete control over expenditure 2) Freedom to modify advertisement based on the performance 3) Effective report generation capability 4) Ability to drive traffic to the website , and ...
Post a Comment
Read more