Content repurposing is the best way to use content in different formats. What is content repurposing? Content repurposing mainly talks about stretching a single piece of content into as many other forms as possible. It is an opportunity to amplify your content into different channels, such as social media, blogging, infographics & videos. Content repurposing is one of the easiest ways to trigger content marketing efforts. It constitutes a larger pie in the overall content marketing recipe. What’s the need? In a way, content repurposing is a better option for marketers with content scarcity. They can publish their existing content in different formats on different platforms constantly. Now, let’s look at the need for content repurposing at a broader level. The majority of the content goes unused Too many goals to achieve Lack of content strategy leads to content abandonment Too many content landfills Several channels to handle The similar size does not fit all What are the benefits?
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