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Showing posts from January, 2013

Social Media and Customer Interactions: Three Tips

Social media marketing is all about customers. It is important to deliver strategies and opportunities that revolve around customer engagement and management. Social media platforms enable marketers to create environment that nurtures stable customer interaction mechanism. However, it is important to be consistent with the process. Here are some tips that can help you attain this consistency:
1) Content Consistency: Content consistency has the bigger role to play in the success of any social media marketing strategy. Social media marketing has put content to the driver's seat to drive stable marketing tactics. Be it in any form, content consistency enables marketers to understand customers' requirements, queries, and preferences. This paves the way for stable and fruitful customer interaction process. This helps marketers to enhance business opportunities, and allow customers to get quick and efficient services. 
2) Be Precise: Precision is one more important element of social …

Social Media and Customer Engagement

The new year has begun...And it promise hope, peace, and prosperity to all the people living on this beautiful planet. I have been writing on social media, exploring new concepts, and sharing tips that can give my fellow marketers something to think and use. In this year, I am committed to explore new ideas, and convey them to my readers in a simplistic manner. 
To begin with, I have decided to touch upon the idea of customer engagement. Although, the concept is not new, however, social media has added a new angle to it. Social media has really broadened the scope of customer engagement by enabling marketers to choose numerous platforms. Through content consistency, stability, and creativity, these platforms enable marketers to stay in-front of the customers for better visibility. 
Here are some key points to remember:
a) Have simple customer response mechanism.  b) Use content syndication effectively to deliver consistent branding message across the platforms.  c) Signify the importa…