Kapil Mudholkar's Blog | Digital Marketing Tips & Strategies

Is your brand international? Or are you targeting customers across the regions with different cultures, tastes, and beliefs? Then, consider the cultural differences in your marketing strategy. In the last decade, marketing has changed tremendously. The digital revolution has brought down the geographical boundaries of marketing and made it more inclusive. However, this inclusiveness comes with added responsibility for the marketers. Also, this applies to both D2C and B2B marketing. Marketers need to enter this field with thorough research and a deeper understanding. In the business sense, we are free from geo-boundaries. However, as mentioned above, this open market opportunity comes with a responsibility. There are several factors that marketers need to think of while formulating an international marketing strategy. Let's understand these factors one by one. Consumer behavior: In any location, a consumer's culture, preferences, and lifestyle greatly influence purchasing d

Branding is not just about creating an image or a visual for your target audience. It is about enabling audience trust using available marketing channels.  Traditionally, marketers have used different platforms for their audience reach. Majorly, with TV, print, radio, or billboards, brands have portrayed their brand image before their customers.    However, with digital adoption, marketers have multiple options available for audience interaction. However, this has made things a little challenging for the brands. With these options, brands should make a lot of effort to find a relevant and precise branding message for their audience.  Branding is like creating a psychological effect in the minds of customers. The idea is to keep customers close to the brand in every possible way. The branding approach may differ from marketer to marketer, but certain concepts will always remain constant for all. These are: Be Relevant:  Branding has moved on with the emergence of the digital revolution.

Marketers have already begun testing and utilizing AI capabilities in their marketing tech stack. Be it market research, content creation, or user experience, marketers are exploring AI like anything. This AI adoption is going to increase as we progress.  When we look at marketers today, they are keen to innovate and automate to bring value, speed, and convenience to their processes. The need for innovation and automation is bringing them closer to AI tools and techniques. In my previous article , I wrote about using predictive analytics for content recommendations. Let's see how marketers can use AI in their content creation efforts.  Define your Content Outline:  Moving away from the traditional way of doing things, AI now makes it easier for content creators to define their content outlines by covering topic essentials and the information flow. You can adopt this feature in your content efforts to make your content inclusive and in-depth.  Drive Precise Content Research:  To mak

In B2B marketing, content holds a pivotal value, and delivering the right content to the audience becomes the prime responsibility of B2B marketers. However, this is only one half of the story. The other half is about personalization or content recommendation. Now, the content circle is complete.  But to make this circle beautiful, hard work is needed. In my previous article , I emphasized the significance of data for brands and marketers. And that hard work begins with the data analysis based on predictive analytics. While creating a strategy for content recommendation, marketers need to have past/historical data symbolizing user journey and interaction across the website or app. This data symbolization will enable marketers to define the perfect content recommendations for the users. However, B2B marketers need to take a different approach when compared to B2C marketers. Here are some powerful ways B2B marketers can use content recommendations based on predictive analytics results. 

India is gripped into the election fever as we gear up for our 2024 Loksabha elections. However, this article is not about politics or political parties. The whole idea of writing this article is different and crucial from the marketing perspective. Sounds interesting? Yes, indeed!  Let's highlight one of the common elements that elections, political parties, and marketing people share, i.e., Data. It's intriguing how political parties use data in their election planning and execution, from candidate selection to analyzing past election results and understanding the area demographics to finalize the seat-sharing formulas with the coalition. At every stage, you will find decisions taken based on data.  In today's digital world, data is the ultimate tool to keep your marketing arsenal up and to run. Irrespective of the business size, sale value, or geo reach, brands cannot survive without the right data insights.  In my last 15 years as a marketing professional, I have seen a