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AI in Content: What Marketers Need to Understand!

Marketers have already begun testing and utilizing AI capabilities in their marketing tech stack. Be it market research, content creation, or user experience, marketers are exploring AI like anything. This AI adoption is going to increase as we progress. 


When we look at marketers today, they are keen to innovate and automate to bring value, speed, and convenience to their processes. The need for innovation and automation is bringing them closer to AI tools and techniques. In my previous article, I wrote about using predictive analytics for content recommendations. Let's see how marketers can use AI in their content creation efforts. 


  1. Define your Content Outline: Moving away from the traditional way of doing things, AI now makes it easier for content creators to define their content outlines by covering topic essentials and the information flow. You can adopt this feature in your content efforts to make your content inclusive and in-depth. 
  2. Drive Precise Content Research: To make your content engaged and consumable, it should be relevant and fresh, and this is achievable when you know your audience and the latest market trends. With the help of AI, you can drive precise content research that is relevant and niche to your topic. 
  3. Initial Outline: As a content marketer, you need to experiment with different content ideas based on your topic knowledge and research. Hence, this process involves a re-work before having the final draft ready for review. With the help of AI tools, you can have your initial draft outline prepared in the shortest possible time. This initial quicky saves a lot of time in overall content efforts. 
  4. Plagiarism and AI Check: Apart from generating content ideas and research, marketers can also use AI tools to verify the originality of the content. 


With AI, marketers can make content efforts relevant, in-depth, and quick. However, they should be careful to determine how they wish to use AI. Remember, don't let that human touch missing from your content efforts. Finally, it's all about humans!

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