Skip to main content

Relevance and Marketing ROI

The return on investment (ROI) of any marketing activity is largely depends on the campaign relevance. The relevance of target audience, relevance of marketing message, and the content relevance to the audience determine the fruitfulness of any marketing activity. This relevance unfolds into extended customer engagement and enhanced business opportunities.

For any marketer, it's important to analyze and realize the success of his marketing strategies based on their ROI. Traditionally, marketers have been innovating their marketing delivery to get higher returns from their activities. From freebies and promotional schemes, marketers have utilized every single tool to encash their conversion opportunities. 

In social media, relevance has got the enhanced value. Social media allows marketers to connect with their target audience in real-time, hence, the relevance factor becomes dominant. This relevance can be attained through delivering right content to the right audience at the right time. Content and time management are two strong pillars of relevance in social media marketing. 

With the help of precise content delivery, marketers can expect big returns from their online marketing activities. It is very important for marketers to deliver content expected by the audience in terms of marketing message. The accuracy of this marketing message enables marketers to get higher ROI in shorter period of time compared to traditional marketing styles. 

Social media marketing has strengthened the significance of relevance while highlighting the need for content precision.

Comments

  1. new media marketing ideasAugust 13, 2012 at 12:58 AM

    Actually social media marketing is a low cost marketing tool and promoting your business through this can promote your business not only in a local area but globally. There are simple steps in optimizing the visibility of your business. Join a suitable social network for your business. Choose something that a lot of people are using and at the same time can connect to your company. Get creative and have promotions by making use of videos, images, contests and a lot more.

    ReplyDelete
  2. Online Bus Ticket BookingOctober 12, 2012 at 11:55 PM

    Today it is playing awesome role in business world.
    Shama Travels|Kaleswari Travels

    ReplyDelete

Post a Comment

Popular posts from this blog

Four Ways to Create Social Media Engagement

Are you using your social media channels to create stable engagement opportunities for your customers? If no, you are definitely missing something big in your marketing efforts. I have often seen marketers giving more importance to short-term objectives than long-term goals. Ideally, any marketing activity should focus on creating long-term impact. And to create this long-term impact, you need to engage your customers consistently.  Today, I am going to write about five important ways that can be utilized to create stable engagement on social media platforms. 1) Be Creative with your Content: Content packaging and positioning is one of the important aspects of marketing efforts. Today, social media platforms have given ample opportunities for marketers to package their content in an attractive manner. Be it simple text, images or videos, marketers can take content liberty to reach out to their target audience. Your content creativity should not be limited to the p...
1 comment
Read more

Relevance and Influence: Balance is the Key

Relevance and influence are two important aspects of social media marketing. Which one of them is more important is very difficult question to answer. The key is to maintain balance between these two. However, it's not that easy. For me, the best way to attain this balance is to have content consistency. I would consider content as a magical lamp to solve social media challenges.  Marketers need to use content precisely to have a great mix of relevance and influence in their marketing strategy. This can be done by effective content syndication. Content syndication does not necessarily mean content repetition, it can be referred as sending consistent marketing message across all the platforms. The success of these two important elements is largely depend on the effective customer engagement, and again content comes in the picture.  Social media has provided marketers with ample sharing opportunities, however,  they need to be utilized properly. Sharing, for me, i...
3 comments
Read more

Advertising and social media marketing

Advertising has been the biggest source for marketers to influence target audience in any form of media. From print to online, and mobile to social media , the concept of advertising has undergone tremendous transformation. Today, we're going to talk about the role of advertising in social media. Social media platforms like Facebook and LinkedIn has really changed the way people are advertising online. With complete control over advertising, these platforms allow marketers to measure their ad performance in every possible way. Although these platforms vary in their approach and delivery towards advertisements, they provide marketers with an influential tool to recognize the potential of their ad on daily basis. I will put down some key features below to make this more precise and simple. 1) Complete control over expenditure 2) Freedom to modify advertisement based on the performance 3) Effective report generation capability 4) Ability to drive traffic to the website , and ...
Post a Comment
Read more