Relevance and Marketing ROI

The return on investment (ROI) of any marketing activity is largely depends on the campaign relevance. The relevance of target audience, relevance of marketing message, and the content relevance to the audience determine the fruitfulness of any marketing activity. This relevance unfolds into extended customer engagement and enhanced business opportunities.

For any marketer, it's important to analyze and realize the success of his marketing strategies based on their ROI. Traditionally, marketers have been innovating their marketing delivery to get higher returns from their activities. From freebies and promotional schemes, marketers have utilized every single tool to encash their conversion opportunities. 

In social media, relevance has got the enhanced value. Social media allows marketers to connect with their target audience in real-time, hence, the relevance factor becomes dominant. This relevance can be attained through delivering right content to the right audience at the right time. Content and time management are two strong pillars of relevance in social media marketing. 

With the help of precise content delivery, marketers can expect big returns from their online marketing activities. It is very important for marketers to deliver content expected by the audience in terms of marketing message. The accuracy of this marketing message enables marketers to get higher ROI in shorter period of time compared to traditional marketing styles. 

Social media marketing has strengthened the significance of relevance while highlighting the need for content precision.