Skip to main content

How to use blogs for social marketing?

To fulfill the demand for extended social presence, individual users and organizations are in search of new mediums to spread word about their expertise, products and services. And blog posts have become a handy tool for them to take their services to their target audience. Internal blogs (website blogs) and external blog platforms (Blogspot and WordPress) have provided them with ample opportunities to reach out to target audience.

Majority of the businesses have embedded blog platform with their company website, and if not, companies are using external platforms to write updates, and share them with their customers. This allows businesses to keep their audience updated in real time, serving the purpose of customer relationship management. Businesses can also use their blog comments to measure their market condition or product performance. Additionally, measuring the blog performance (through analytics) can help them find what's working and what's not working for them. Based on this performance, they can formulate necessary strategies to improve the overall performance.

Moving ahead, blogs also help them in generating dedicated and potential leads through website visits. With updated information, quality content and regular feeding, the company blog can keep the audience engaging and intact with the company, helping in developing the brand loyalty. Thus, blogs play a key role in overall any company's branding and marketing strategy.

Let's note down some important advantages of blog in reaching out to target audience below.

1) Audience engagement
2) Enhanced website traffic
3) Ability to measure performance
4) Identifying the weakest and strongest link
5) Mechanism to get customer feedback
6) Ability to share real time updates
7) Quick and influential customer relationship management process

With these advantages, no business can lack the ability to have influential communications with the target audience. Now, the need is to reach out to your audience and listen to them carefully.

I am very much sure that this information will help you establish or modify your blog strategy.

Till then, stay connected!

Comments

Post a Comment

Popular posts from this blog

Four Ways to Create Social Media Engagement

Are you using your social media channels to create stable engagement opportunities for your customers? If no, you are definitely missing something big in your marketing efforts. I have often seen marketers giving more importance to short-term objectives than long-term goals. Ideally, any marketing activity should focus on creating long-term impact. And to create this long-term impact, you need to engage your customers consistently.  Today, I am going to write about five important ways that can be utilized to create stable engagement on social media platforms. 1) Be Creative with your Content: Content packaging and positioning is one of the important aspects of marketing efforts. Today, social media platforms have given ample opportunities for marketers to package their content in an attractive manner. Be it simple text, images or videos, marketers can take content liberty to reach out to their target audience. Your content creativity should not be limited to the p...
1 comment
Read more

Relevance and Influence: Balance is the Key

Relevance and influence are two important aspects of social media marketing. Which one of them is more important is very difficult question to answer. The key is to maintain balance between these two. However, it's not that easy. For me, the best way to attain this balance is to have content consistency. I would consider content as a magical lamp to solve social media challenges.  Marketers need to use content precisely to have a great mix of relevance and influence in their marketing strategy. This can be done by effective content syndication. Content syndication does not necessarily mean content repetition, it can be referred as sending consistent marketing message across all the platforms. The success of these two important elements is largely depend on the effective customer engagement, and again content comes in the picture.  Social media has provided marketers with ample sharing opportunities, however,  they need to be utilized properly. Sharing, for me, i...
3 comments
Read more

Using Twitter for Business

It's not just about 140 characters...it's more than that. It's about convincing your target audience in shortest possible way. From lengthy newspaper ads, and expensive television commercials, modern marketers have shifted their focus towards more robust and stable communication platforms. The shift is from self promotion to user engagement, adding value to overall marketing activities. Social media marketing is communications marketing. Therefore, platform like Twitter offers businesses an ideal way to get engaged and communicate with their target audience in real-time scenario. With every interaction, organizations are stepping closer to their audience, enhancing their business chances. Here are some useful factors that determine the success of your Twitter marketing... 1) Relevance: One of the three important 'R's' of social media marketing (the other two being real-time and reach), relevance really plays a major role in Twitter marketing. Finding relevan...
7 comments
Read more