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How to use blogs for social marketing?

To fulfill the demand for extended social presence, individual users and organizations are in search of new mediums to spread word about their expertise, products and services. And blog posts have become a handy tool for them to take their services to their target audience. Internal blogs (website blogs) and external blog platforms (Blogspot and WordPress) have provided them with ample opportunities to reach out to target audience.

Majority of the businesses have embedded blog platform with their company website, and if not, companies are using external platforms to write updates, and share them with their customers. This allows businesses to keep their audience updated in real time, serving the purpose of customer relationship management. Businesses can also use their blog comments to measure their market condition or product performance. Additionally, measuring the blog performance (through analytics) can help them find what's working and what's not working for them. Based on this performance, they can formulate necessary strategies to improve the overall performance.

Moving ahead, blogs also help them in generating dedicated and potential leads through website visits. With updated information, quality content and regular feeding, the company blog can keep the audience engaging and intact with the company, helping in developing the brand loyalty. Thus, blogs play a key role in overall any company's branding and marketing strategy.

Let's note down some important advantages of blog in reaching out to target audience below.

1) Audience engagement
2) Enhanced website traffic
3) Ability to measure performance
4) Identifying the weakest and strongest link
5) Mechanism to get customer feedback
6) Ability to share real time updates
7) Quick and influential customer relationship management process

With these advantages, no business can lack the ability to have influential communications with the target audience. Now, the need is to reach out to your audience and listen to them carefully.

I am very much sure that this information will help you establish or modify your blog strategy.

Till then, stay connected!

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