Skip to main content

How to advertise on social media sites?

Social media sites have really added a different flavor to advertising in this Internet-driven age. On one side businesses are using 'cloud' to enhance their profitability, and on the other are using social media to increase their visibility.

The promotion on social media can be segmented into two parts - paid and unpaid. We all know social media does provide 'like never before' experience to its users as far as connecting and interacting with audience is concerned. Although some companies are using unpaid methods to approach their audience, some are opting for paid advertisements to make it possible.

In my earlier post, I have already shared some basic concepts of advertising on social media. Now moving ahead, let us talk about some tips how to have effective advertising on social media in terms of display.

1) Use right picture: Platforms like LinkedIn and Facebook to display a picture with their advertisement. Make sure you are using right picture that can be easily identified with your business. The images should have very good clarity, giving correct impression to the viewer. This will allow viewer to get connected easily with your products and services.

2) Precise content: With limitations in terms of characters, you have to make sure that you are making maximum use of the space with precise and quality content. Your message should generate a call to action, allowing you to get maximum output from your advertisement. If not all, please try to include major features of your products and services in that content. You have to be very clear about what have to highlight, your products or your vertical expertise. This will help you tap serious and potential leads from the advertisements.

3) Display right web address visible: It is very essential for a marketer to display his website address along with these advertisements. And marketers do share it regularly. Make it sure that the address is being displayed correctly without any spelling mistake. This will increase the chances of getting maximum hits to that page.

More tips on social media advertising will follow soon.

Till then, stay connected!

Comments

Post a Comment

Popular posts from this blog

Relevance and Influence: Balance is the Key

Relevance and influence are two important aspects of social media marketing. Which one of them is more important is very difficult question to answer. The key is to maintain balance between these two. However, it's not that easy. For me, the best way to attain this balance is to have content consistency. I would consider content as a magical lamp to solve social media challenges.  Marketers need to use content precisely to have a great mix of relevance and influence in their marketing strategy. This can be done by effective content syndication. Content syndication does not necessarily mean content repetition, it can be referred as sending consistent marketing message across all the platforms. The success of these two important elements is largely depend on the effective customer engagement, and again content comes in the picture.  Social media has provided marketers with ample sharing opportunities, however,  they need to be utilized properly. Sharing, for me, i...
3 comments
Read more

Using Twitter for Business

It's not just about 140 characters...it's more than that. It's about convincing your target audience in shortest possible way. From lengthy newspaper ads, and expensive television commercials, modern marketers have shifted their focus towards more robust and stable communication platforms. The shift is from self promotion to user engagement, adding value to overall marketing activities. Social media marketing is communications marketing. Therefore, platform like Twitter offers businesses an ideal way to get engaged and communicate with their target audience in real-time scenario. With every interaction, organizations are stepping closer to their audience, enhancing their business chances. Here are some useful factors that determine the success of your Twitter marketing... 1) Relevance: One of the three important 'R's' of social media marketing (the other two being real-time and reach), relevance really plays a major role in Twitter marketing. Finding relevan...
7 comments
Read more

Facebook Marketing: How to Engage Facebook Fans?

How are you engaging your Facebook fans? Do you have exclusive strategies for them? You need to be. You need to treat your Facebook fans like your existing customers. You really have to value them to make them happy, active and responsive on your fan page. You need to make them a part of your marketing strategy to convert them in to your loyal customers. I have often seen marketers ignoring the values of their Facebook fans. “They are just fans and I am not getting any monetary benefit from them”, these kinds of comments are very common for marketers. Hence, they totally ignore their value. I am a big fan of customer engagement and I always like to write any topic that deals with customer engagement. In social media, Facebook page is one of the ideal place to generate stable and consistent customer engagement. Here are some tips that can help marketers to engage their Facebook fans. Create Exclusive Content: I have often seen marketers delivering identical cont...
6 comments
Read more