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Advertising and social media marketing

Advertising has been the biggest source for marketers to influence target audience in any form of media. From print to online, and mobile to social media, the concept of advertising has undergone tremendous transformation. Today, we're going to talk about the role of advertising in social media.

Social media platforms like Facebook and LinkedIn has really changed the way people are advertising online. With complete control over advertising, these platforms allow marketers to measure their ad performance in every possible way. Although these platforms vary in their approach and delivery towards advertisements, they provide marketers with an influential tool to recognize the potential of their ad on daily basis. I will put down some key features below to make this more precise and simple.

1) Complete control over expenditure
2) Freedom to modify advertisement based on the performance
3) Effective report generation capability
4) Ability to drive traffic to the website, and
5) Create targeted audience

Such features come as blessings to the marketer who is looking to target his audience with minimal budget and content. Along with daily posts and updates, these advertisements come handy to reach your audience. The added tool, and influential source, social media advertising is going to be the 'real world' of advertisements in days to come.

Many more tips and discussions will continue...

Till then, stay connected!

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