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Using LinkedIn for lead generation

Yes, I love this topic! LinkedIn is the most favorite social media platform that I love to write about.

Today, I am going to talk about the importance of LinkedIn in lead generation. Every business has some lead gathering mechanism in place on its website to collect leads. Now, the important is to generate traffic from other social media resources including LinkedIn to the company website and convert those visits into potential leads.

But how one can use LinkedIn for lead generation? Here are some useful tips on how to use LinkedIn for lead generation.

1) LinkedIn network updates: I strongly believe that LinkedIn network updates can strongly be used for lead generation; however, one has to be alert and active on this front. You should share useful information through these updates on a regular basis, encouraging other users to follow you. This helps you reach maximum target audience in one go. The more you share information with others more are the chances of getting connected to like-minded users on LinkedIn. This way you can build your targeted network and drive traffic to your company website.

2) Groups: This is the best LinkedIn feature for me. This platforms allows you to share, connect and get engaged with specific audience you want. You can build a strong momentum around your business through your active group role. However, you have to be very precise in your conversation with fellow group members. One important thing is that your updates or inputs should not fall under the category of spamming.

3) Connections: LinkedIn allows you to find and connect with people you want. Once connected you can build a strong relationship with that specific user. LinkedIn search is a great way to find right connections. You can also find specific users to get connect with on groups. So you can narrowed down your search and get connected with correct audience at the earliest.

4) LinkedIn profile: Your LinkedIn profile is the most important aspect of your LinkedIn visibility. Correct and target-specific information on your profile allows you establish unique identity on LinkedIn. Your individual specialties and business experience enables you to get connected with more and more people. So it is very essential to highlight correct and specific information through your LinkedIn profile.

There's lot more to come on LinkedIn!

Till then, stay connected.

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