Is your brand international? Or are you targeting customers across the regions with different cultures, tastes, and beliefs? Then, consider the cultural differences in your marketing strategy. In the last decade, marketing has changed tremendously. The digital revolution has brought down the geographical boundaries of marketing and made it more inclusive. However, this inclusiveness comes with added responsibility for the marketers. Also, this applies to both D2C and B2B marketing. Marketers need to enter this field with thorough research and a deeper understanding. In the business sense, we are free from geo-boundaries. However, as mentioned above, this open market opportunity comes with a responsibility. There are several factors that marketers need to think of while formulating an international marketing strategy. Let's understand these factors one by one. Consumer behavior: In any location, a consumer's culture, preferences, and lifestyle greatly influence purchasing d...
This blog helps different brands and businesses with digital marketing activities and strategies to make them stand out in digital world