Skip to main content

Three Ways to Build Transparency with Social Media

Are you maintaining a transparency in your business?

What ways are you adopting for it?

Transparency is more than a buzzword and holds a great value for any business who wants to build strong brand and stable customer base. Be it internally (employees) or externally (customers), transparency everyone wants to have transparency. Transparency does not only decide how open is your brand, rather how close you are to your customers. It's not just about openness but about how you interact and get along with your customers.

With social media, marketers have found an additional platform to portray their brand transparency. Transparency helps brand build trust and encourage customers to become loyal. As a marketer when you get customers' brand loyalty, you cannot ask anything more than that. According to Forbes, 62% of millennials say that if a brand engages with them on social networks, they are more likely to become a loyal customer. What it proves that customers want to attach to a brand which has regular interactions with them. This consistency of interaction helps build brand trust and loyalty.


Now, let's talk about the ways how social media can be used for maintaining transparency. 

1) Community Building: Social media is a great way to build communities. Especially with the user-generated content (UGC), social media holds the great potential to drive gated business community. Social media platforms, forums are great ways to generated "Earned Media" and gives brands a unique look in the crowded market place. When a brand promotes community building on social platforms, it encourages users to get associated with it. For them, the brand becomes the advocate of transparency and they become eager to know more about the brand and its customer-base. Communities also help brands understand customers' expectations, concerns and issues and solve them in an open environment. This openness of understanding customers and helping them solve with the gated community paves the way for transparency.

2) Real-time Conversations: Social media is all about real-time conversations. When a brand encourages real-time conversations with the users, the latter find it trustworthy and reliable. Remember, social media is all about being authentic and real to your users. And when it comes to transparency, nothing can beat authenticity. Hence, real-time conversations are very important to implement and promote transparency.

3) Human Touch: Social media is all about human. When a brand has human touch to its social media presence and portrays it with authenticity, the chances of getting associated with the brand tremendously increases. A human face always symbolizes trust and authenticity. When you find a brand interacting with its users with focus on human values and stresses on simplicity and convenience, then users are more likely to increase the interaction frequency. This encourages the brand to be more real and transparent with their users.

Comments

Post a Comment

Popular posts from this blog

Using Twitter for Business

It's not just about 140 characters...it's more than that. It's about convincing your target audience in shortest possible way. From lengthy newspaper ads, and expensive television commercials, modern marketers have shifted their focus towards more robust and stable communication platforms. The shift is from self promotion to user engagement, adding value to overall marketing activities. Social media marketing is communications marketing. Therefore, platform like Twitter offers businesses an ideal way to get engaged and communicate with their target audience in real-time scenario. With every interaction, organizations are stepping closer to their audience, enhancing their business chances. Here are some useful factors that determine the success of your Twitter marketing... 1) Relevance: One of the three important 'R's' of social media marketing (the other two being real-time and reach), relevance really plays a major role in Twitter marketing. Finding relevan...
7 comments
Read more

Social Media Quotes for You

Social media marketing is evolving and so are its meanings and concepts. Here are some of my favorite social media quotes for you. “Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers.” – Bryan Weiner, CEO at Digital Agency 360i “The goal of social media is to turn customers into your personal evangelist.” – Shane Barker, ShaneBarker.com “Think like a publisher, not a marketer.” –  David Meerman Scott, Marketing Strategist “Focus on how to be social, not on how to do social.” – Jay Baer, Convince & Convert “All one needs is a computer, a network connection, and a bright spark of initiative and creativity to join the economy.” – Don Tapscott, dontapscott.com “Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” – Ian Schafer, Deep Focus “Our head of social media is the customer.” ...
5 comments
Read more

Facebook Marketing: How to Engage Facebook Fans?

How are you engaging your Facebook fans? Do you have exclusive strategies for them? You need to be. You need to treat your Facebook fans like your existing customers. You really have to value them to make them happy, active and responsive on your fan page. You need to make them a part of your marketing strategy to convert them in to your loyal customers. I have often seen marketers ignoring the values of their Facebook fans. “They are just fans and I am not getting any monetary benefit from them”, these kinds of comments are very common for marketers. Hence, they totally ignore their value. I am a big fan of customer engagement and I always like to write any topic that deals with customer engagement. In social media, Facebook page is one of the ideal place to generate stable and consistent customer engagement. Here are some tips that can help marketers to engage their Facebook fans. Create Exclusive Content: I have often seen marketers delivering identical cont...
6 comments
Read more