Skip to main content

Content Marketing: Three Simple Ways to Get Successful

Sometimes, too much focus on success takes us away from the simple, yet effective content marketing strategies. This delays the whole adoption approach and sometimes, even makes it confused. Most importantly, it impacts the whole thought process and drives us away from the actual business goals.

Now, coming back to the point, let's focus on the areas that can be really addressed while being simple and consistent. We do have several tools to maintain these areas, however, human touch always makes a difference. These areas are: 1) Engagement 2) Knowledge Sharing & 3) Consistency.

1) Engagement: When it comes to content marketing, engagement should be the prime objective of any marketer. How to drive customer engagement on different platforms with content is the primary question to be answered. The simplest way to deliver effective customer engagement is to solve customers' queries through effective content delivery. It can be in terms of blogs, Q&As, website content or any social media posts. Rather focusing on insights, focus more on customer issues and offer precise ways to solve them. This kind of content marketing efforts hold more value from the customers' perspective and can yield better results.

2) Knowledge Sharing: The idea is to think like a publisher and focus more on generating customer value. Marketer's first duty is to educate audience on the products and services, rather selling them. The success depends on how well you educate your audience not on how well you sell your offerings. Once you educate your audience through knowledge sharing efforts (company blogs being the best way), it becomes easier to make them understand about your brand and offerings. Remember, this is a good way to make your audience brand ambassador of your brand. 


3) Consistency: There is a thin gap between repetition and consistency. Sometimes, in our content marketing efforts we tend to get repetitive than consistent. Content consistency educates the audience on offerings, helps solve customers' queries and provide updates on latest offerings. Hence, in a way you are with your customers at every step of the business cycle. When a user is trying to buy new product, when there is an issue with the product and when there is an update available to the product. Hence, you are covering the complete cycle of the customer journey. Content marketing is the best way to become inseparable part of this customer journey.




Comments

Post a Comment

Popular posts from this blog

Four Ways to Create Social Media Engagement

Are you using your social media channels to create stable engagement opportunities for your customers? If no, you are definitely missing something big in your marketing efforts. I have often seen marketers giving more importance to short-term objectives than long-term goals. Ideally, any marketing activity should focus on creating long-term impact. And to create this long-term impact, you need to engage your customers consistently.  Today, I am going to write about five important ways that can be utilized to create stable engagement on social media platforms. 1) Be Creative with your Content: Content packaging and positioning is one of the important aspects of marketing efforts. Today, social media platforms have given ample opportunities for marketers to package their content in an attractive manner. Be it simple text, images or videos, marketers can take content liberty to reach out to their target audience. Your content creativity should not be limited to the p...
1 comment
Read more

Relevance and Influence: Balance is the Key

Relevance and influence are two important aspects of social media marketing. Which one of them is more important is very difficult question to answer. The key is to maintain balance between these two. However, it's not that easy. For me, the best way to attain this balance is to have content consistency. I would consider content as a magical lamp to solve social media challenges.  Marketers need to use content precisely to have a great mix of relevance and influence in their marketing strategy. This can be done by effective content syndication. Content syndication does not necessarily mean content repetition, it can be referred as sending consistent marketing message across all the platforms. The success of these two important elements is largely depend on the effective customer engagement, and again content comes in the picture.  Social media has provided marketers with ample sharing opportunities, however,  they need to be utilized properly. Sharing, for me, i...
3 comments
Read more

Advertising and social media marketing

Advertising has been the biggest source for marketers to influence target audience in any form of media. From print to online, and mobile to social media , the concept of advertising has undergone tremendous transformation. Today, we're going to talk about the role of advertising in social media. Social media platforms like Facebook and LinkedIn has really changed the way people are advertising online. With complete control over advertising, these platforms allow marketers to measure their ad performance in every possible way. Although these platforms vary in their approach and delivery towards advertisements, they provide marketers with an influential tool to recognize the potential of their ad on daily basis. I will put down some key features below to make this more precise and simple. 1) Complete control over expenditure 2) Freedom to modify advertisement based on the performance 3) Effective report generation capability 4) Ability to drive traffic to the website , and ...
Post a Comment
Read more