Can you
really predict which type of your content will go viral? Any tweet of your or
any blog post? Sometimes, it really becomes difficult to estimate your content
performance. We really don't know which content type can go viral when and how.
However, it does not limit the efforts or the creativity that is required to
create a master piece. The overall concept of virality looks little bit accidental,
which cannot be planned.
Here are
certain ideas that can help add value to your content.
1) When any
type of content is shared or liked? When an audience feels it connect with it
emotionally, your content’s success journey starts from there. Finally, it’s
all about human. Whatever you write – a blog, a social media post, video or any
tweet – the audience should identify the relation with it. That’s where they
try to acknowledge and appreciate it.
2) Apart
from emotional connect, it is important that content should trigger some
passion or inspiration within the readers. Does your story inspire anyone to do
good stuff or change their thought process or does it have the capacity to
influence them in any way. While creating content, one need to understand the
influence value of it.
3) Curiosity
is another important factor that encourages users to share the content. To learn
more about it and share it with the peer, users will definitely take the next
step.
Going viral
is a phenomenon that encourages next action after readers see your content. It
can be in terms of sharing, liking or commenting. How your content is
initiating or inspiring this next step creates the perfect recipe to make the
content go viral.
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