Twitter Chat: Best Way to Educate & Engage Audience

We all know social media has changed the way how marketers interact with customers. Be it LinkedIn Groups, Facebook Fan Pages or Twitter Chats, the focus is always on initiating broader and better conversations. If you all at these three entities, they all belong to different categories, however, they have one thing in common - group conversations.

Personally, I am a great fan of Twitter Chats, as they give me a platform to interact with new people, and talk about new topics. Finally, it adds to my knowledge gain. This comes from the users' perspective, from the marketers' perspective, Twitter Chat is the best way to educate and engage audience.

Twitter Chat is the great way to create dedicated social community, for ex: #NewWayToEngage from IBM and #bufferchat from Buffer App. I have been following these two brands regularly on Twitter and was impressed with the way they handle these communities. New topic every week focusing on something interesting and exciting offer food for thought to their community members.

Be it on customer engagement or any other tool, Twitter Chats educate and engage users consistently.

Now, let's talk about how to run a successful Twitter Chat. Here are some tips that can help you come up with your own Twitter Chat.

1) Have a dedicated plan (content calendar)

2) Create a landing page to enable users to view information about your chat

3) Find a moderator and have a precise introduction to the audience

4) Always welcome new members and appreciate old fellows

5) Find a suitable and unique hashtag

6) Run it on scheduled time and day

7) Promote it regularly

8) Encourage re-tweets and likes

9) Keep members informed about the chat progress

10) Tweet chat conclusions

11) And, most importantly, announce the upcoming chat

Comments

Using Twitter for Business

It's not just about 140 characters...it's more than that. It's about convincing your target audience in shortest possible way. From lengthy newspaper ads, and expensive television commercials, modern marketers have shifted their focus towards more robust and stable communication platforms. The shift is from self promotion to user engagement, adding value to overall marketing activities. Social media marketing is communications marketing. Therefore, platform like Twitter offers businesses an ideal way to get engaged and communicate with their target audience in real-time scenario. With every interaction, organizations are stepping closer to their audience, enhancing their business chances. Here are some useful factors that determine the success of your Twitter marketing... 1) Relevance: One of the three important 'R's' of social media marketing (the other two being real-time and reach), relevance really plays a major role in Twitter marketing. Finding relevan...

Social Media Quotes for You

Social media marketing is evolving and so are its meanings and concepts. Here are some of my favorite social media quotes for you. “Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers.” – Bryan Weiner, CEO at Digital Agency 360i “The goal of social media is to turn customers into your personal evangelist.” – Shane Barker, ShaneBarker.com “Think like a publisher, not a marketer.” – David Meerman Scott, Marketing Strategist “Focus on how to be social, not on how to do social.” – Jay Baer, Convince & Convert “All one needs is a computer, a network connection, and a bright spark of initiative and creativity to join the economy.” – Don Tapscott, dontapscott.com “Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” – Ian Schafer, Deep Focus “Our head of social media is the customer.” ...

Facebook Marketing: How to Engage Facebook Fans?

How are you engaging your Facebook fans? Do you have exclusive strategies for them? You need to be. You need to treat your Facebook fans like your existing customers. You really have to value them to make them happy, active and responsive on your fan page. You need to make them a part of your marketing strategy to convert them in to your loyal customers. I have often seen marketers ignoring the values of their Facebook fans. “They are just fans and I am not getting any monetary benefit from them”, these kinds of comments are very common for marketers. Hence, they totally ignore their value. I am a big fan of customer engagement and I always like to write any topic that deals with customer engagement. In social media, Facebook page is one of the ideal place to generate stable and consistent customer engagement. Here are some tips that can help marketers to engage their Facebook fans. Create Exclusive Content: I have often seen marketers delivering identical cont...

Kapil Mudholkar's Blog | Digital Marketing Tips & Strategies

Search This Blog