Skip to main content

Twitter Chat: Best Way to Educate & Engage Audience

We all know social media has changed the way how marketers interact with customers. Be it LinkedIn Groups, Facebook Fan Pages or Twitter Chats, the focus is always on initiating broader and better conversations. If you all at these three entities, they all belong to different categories, however, they have one thing in common - group conversations. 

Personally, I am a great fan of Twitter Chats, as they give me a platform to interact with new people, and talk about new topics. Finally, it adds to my knowledge gain. This comes from the users' perspective, from the marketers' perspective, Twitter Chat is the best way to educate and engage audience. 


Twitter Chat is the great way to create dedicated social community, for ex: #NewWayToEngage from IBM and #bufferchat from Buffer App. I have been following these two brands regularly on Twitter and was impressed with the way they handle these communities. New topic every week focusing on something interesting and exciting offer food for thought to their community members. 

Be it on customer engagement or any other tool, Twitter Chats educate and engage users consistently. 

Now, let's talk about how to run a successful Twitter Chat. Here are some tips that can help you come up with your own Twitter Chat.

1) Have a dedicated plan (content calendar)
2) Create a landing page to enable users to view information about your chat
3) Find a moderator and have a precise introduction to the audience 
4) Always welcome new members and appreciate old fellows
5) Find a suitable and unique hashtag
6) Run it on scheduled time and day
7) Promote it regularly
8) Encourage re-tweets and likes
9) Keep members informed about the chat progress
10) Tweet chat conclusions
11) And, most importantly, announce the upcoming chat


Comments

Post a Comment

Popular posts from this blog

Successful Event Management: Things to Consider

Overview: Everyone has different perspectives and objectives when it comes to events. Someone may be interested in connecting with potential customers, promoting their brand, pursuing a better career, gaining knowledge, and many more. So, how can event organizers utilize events to achieve their business goals? From an organizer's perspective, every single aspect of events is crucial. From event content to event marketing and engagement to audience, an event organizer should have a holistic approach to make the event successful. The Content Role: The event's content plays an important role. Being an event organizer and producer, I have always felt something special about events. For the promotion, I was more focused on content value and delivery. I was betting high on quality content for the event's success. Today, with the hybrid model, the organizers have more freedom to deliver the content in a better and more presented manner. Especially with the on-demand model of hybri...
Post a Comment
Read more

The Role of AI in Content Strategy: The Key Aspects

  In B2B marketing, content holds a pivotal value, and delivering the right content to the audience becomes the prime responsibility of B2B marketers. Artificial Intelligence (AI) is making overall marketing interesting and captivating. When it comes to content, AI is revolutionizing content strategy with the help of insights and efficiencies that were previously unimaginable. Here is how AI is reshaping the landscape: 1️⃣ Personalization at Scale: AI helps marketers integrate data from different channels in one place with a comprehensive view of user patterns, defining personalized strategies and messaging based on the channel and available data. 🎯 2️⃣ Content Creation: AI tools can generate content, from blog posts to social media updates, saving time and maintaining consistency. ✍️ 3️⃣ Predictive Analytics: With the help of predictive analytics, marketers can segment and deliver the preferred content to visitors. This bucketed content will enable marketers to show the right ...
Post a Comment
Read more

It's 'P' for Patience in Social Media Marketing

Although speed is the biggest attribute of social media, the latter has taught modern marketers to be very patient with the outcome of their marketing activities. This patience has taught modern marketers to be very creative and innovative with their strategies to approach their target customers. Social media marketing is not about automation or numbers, it's more about human, and personalizing your branding process. In such scenario, it becomes very critical for marketers to navigate carefully through their marketing strategies and activities. Marketing planning and execution becomes very important.  For today's businesses, the center of marketing strategies has changed. Social platforms like Facebook, LinkedIn and Twitter have emerged as the popular and successful platforms for business users.What makes social media marketing different from traditional marketing is it's ability to engage customers on a regular basis.And this regularity is always marked with marketers...
Post a Comment
Read more