Skip to main content

Four Content Distribution Ideas You Should Try

Are you working on your content distribution strategy?

Do you have a lot of content to share?

As a marketer, we often come across challenges to share our in-house content. In today's marketing world, content comes as a strong inventory, however, it needs to be used with utmost care. This article talks about some of the tips, which can be useful in solving your content distribution challenges. 

1) Have a well-defined plan: For marketer, everything needs to be started with a plan. We cannot work in silos and without having clear do's and don'ts, hence it is advisable to chart out a plan for your content distribution journey. The plan should contain:

 a) Identified platforms
b) The frequency
c) The content
d) The audience

 Once you identify all these inputs, you would be able to drive stable and precise content distribution to yield better results.











2) Clear Goals: As I mentioned earlier, marketers cannot work in silos. Everything needs to be linked to your goals or KPIs. Once you are through with the KPIs (be careful while choosing your KPIs. A wrong selection may lead to chaos), you will be clear with the do's and don'ts. How much efforts to be put into any single platform? what should be the frequency? or what type of content needs to be shared? Each and every parameter needs to verified and executed with precision. And for this, you need to have clear goals.

3) Know Your Audience: As a marketer, we deal with huge audience base, depending on the market we target. It very important to know where the target audience is. It is very likely to happen that you may get carried away and start pushing your content across the platform, where your audience is not at all present. Once you know your audience's preferred platform, their interest, when they are active, then it becomes easier for you to get more with your content efforts.

 4) Same size does not fit all: Every social platform comes with unique content strategy and advantage. It would be unfair to apply similar strategy to all the platforms without knowing them properly. Such standpoint often backfires and results into too much of re-work, resulting into efforts wastage. It would be advisable to treat every platform unique and have precise and unique strategy for all of them. Constant efforts towards monitoring will also yield better results. 

Comments

  1. DipeekaJune 28, 2017 at 12:15 AM

    I agree to the point, same size does not fit all! and grey social platform has its own genome!

    ReplyDelete
  2. Kapil June 28, 2017 at 12:57 AM

    Hello Dipeeka, thanks for comment. Do visit blog for more social media updates.

    ReplyDelete

Post a Comment

Popular posts from this blog

Successful Event Management: Things to Consider

Overview: Everyone has different perspectives and objectives when it comes to events. Someone may be interested in connecting with potential customers, promoting their brand, pursuing a better career, gaining knowledge, and many more. So, how can event organizers utilize events to achieve their business goals? From an organizer's perspective, every single aspect of events is crucial. From event content to event marketing and engagement to audience, an event organizer should have a holistic approach to make the event successful. The Content Role: The event's content plays an important role. Being an event organizer and producer, I have always felt something special about events. For the promotion, I was more focused on content value and delivery. I was betting high on quality content for the event's success. Today, with the hybrid model, the organizers have more freedom to deliver the content in a better and more presented manner. Especially with the on-demand model of hybri...
Post a Comment
Read more

The Role of AI in Content Strategy: The Key Aspects

  In B2B marketing, content holds a pivotal value, and delivering the right content to the audience becomes the prime responsibility of B2B marketers. Artificial Intelligence (AI) is making overall marketing interesting and captivating. When it comes to content, AI is revolutionizing content strategy with the help of insights and efficiencies that were previously unimaginable. Here is how AI is reshaping the landscape: 1️⃣ Personalization at Scale: AI helps marketers integrate data from different channels in one place with a comprehensive view of user patterns, defining personalized strategies and messaging based on the channel and available data. 🎯 2️⃣ Content Creation: AI tools can generate content, from blog posts to social media updates, saving time and maintaining consistency. ✍️ 3️⃣ Predictive Analytics: With the help of predictive analytics, marketers can segment and deliver the preferred content to visitors. This bucketed content will enable marketers to show the right ...
Post a Comment
Read more

It's 'P' for Patience in Social Media Marketing

Although speed is the biggest attribute of social media, the latter has taught modern marketers to be very patient with the outcome of their marketing activities. This patience has taught modern marketers to be very creative and innovative with their strategies to approach their target customers. Social media marketing is not about automation or numbers, it's more about human, and personalizing your branding process. In such scenario, it becomes very critical for marketers to navigate carefully through their marketing strategies and activities. Marketing planning and execution becomes very important.  For today's businesses, the center of marketing strategies has changed. Social platforms like Facebook, LinkedIn and Twitter have emerged as the popular and successful platforms for business users.What makes social media marketing different from traditional marketing is it's ability to engage customers on a regular basis.And this regularity is always marked with marketers...
Post a Comment
Read more