Are you working on your content distribution strategy?
Do you have a lot of content to share?
1) Have a well-defined plan: For marketer, everything needs to be started with a plan. We cannot work in silos and without having clear do's and don'ts, hence it is advisable to chart out a plan for your content distribution journey. The plan should contain:
a) Identified platforms
b) The frequency
c) The content
d) The audience
Once you identify all these inputs, you would be able to drive stable and precise content distribution to yield better results.
2) Clear Goals: As I mentioned earlier, marketers cannot work in silos. Everything needs to be linked to your goals or KPIs. Once you are through with the KPIs (be careful while choosing your KPIs. A wrong selection may lead to chaos), you will be clear with the do's and don'ts. How much efforts to be put into any single platform? what should be the frequency? or what type of content needs to be shared? Each and every parameter needs to verified and executed with precision. And for this, you need to have clear goals.
3) Know Your Audience: As a marketer, we deal with huge audience base, depending on the market we target. It very important to know where the target audience is. It is very likely to happen that you may get carried away and start pushing your content across the platform, where your audience is not at all present. Once you know your audience's preferred platform, their interest, when they are active, then it becomes easier for you to get more with your content efforts.
4) Same size does not fit all: Every social platform comes with unique content strategy and advantage. It would be unfair to apply similar strategy to all the platforms without knowing them properly. Such standpoint often backfires and results into too much of re-work, resulting into efforts wastage. It would be advisable to treat every platform unique and have precise and unique strategy for all of them. Constant efforts towards monitoring will also yield better results.
Do you have a lot of content to share?
As a marketer, we often come across challenges to share our in-house content. In today's marketing world, content comes as a strong inventory, however, it needs to be used with utmost care. This article talks about some of the tips, which can be useful in solving your content distribution challenges.
a) Identified platforms
b) The frequency
c) The content
d) The audience
Once you identify all these inputs, you would be able to drive stable and precise content distribution to yield better results.
2) Clear Goals: As I mentioned earlier, marketers cannot work in silos. Everything needs to be linked to your goals or KPIs. Once you are through with the KPIs (be careful while choosing your KPIs. A wrong selection may lead to chaos), you will be clear with the do's and don'ts. How much efforts to be put into any single platform? what should be the frequency? or what type of content needs to be shared? Each and every parameter needs to verified and executed with precision. And for this, you need to have clear goals.
3) Know Your Audience: As a marketer, we deal with huge audience base, depending on the market we target. It very important to know where the target audience is. It is very likely to happen that you may get carried away and start pushing your content across the platform, where your audience is not at all present. Once you know your audience's preferred platform, their interest, when they are active, then it becomes easier for you to get more with your content efforts.
4) Same size does not fit all: Every social platform comes with unique content strategy and advantage. It would be unfair to apply similar strategy to all the platforms without knowing them properly. Such standpoint often backfires and results into too much of re-work, resulting into efforts wastage. It would be advisable to treat every platform unique and have precise and unique strategy for all of them. Constant efforts towards monitoring will also yield better results.
I agree to the point, same size does not fit all! and grey social platform has its own genome!
ReplyDeleteHello Dipeeka, thanks for comment. Do visit blog for more social media updates.
ReplyDelete