Reaching two billion user is definitely a milestone for Facebook and makes the platform preferred choice for marketers who want to spend on digital marketing. Facebook marketing not only helps in achieving business objectives, but also enhances customer engagement.
Facebook Fan Page is the place marketers should focus more with serious efforts. It's not just about posting text or photos, it's more than that/ It needs to have definite strategy to proceed. Here are five important tips that will help you to make most of your Facebook marketing.
1) Have an authentic identity: While creating a Facebook Fan Page make sure you are real. Adding a recognizable profile picture and creating engaging cover helps users understand and recognize the brand and its value. Authenticity is one of the key factors to be understood and undertaken while creating a presence on any social media presence. Being real or authentic helps brand getting found or liked on the platform. When users find brand genuine and when they can relate it to the real world, they always put extra efforts to connect and engage with it.
Page profile image displays at 170x170 pixels on computers, 128x128 pixels on smartphones and 36x36 pixels on most feature phones. And when it comes to cover page, it displays at 820 pixels wide by 312 pixels tall on computers and 640 pixels wide by 360 pixels tall on smartphones. If you carefully look at these dimensions, you will come to know that you have to tell your brand story with them, hence, they have to created very precisely.
2) Have call-to-action: In December, 2014, Facebook come up with a feature of "call-to-action' enabling users to interact with audience in newer way. This feature helps brands bring their real Facebook marketing objective to the forefront, saving them time and money. This business clarity is very important for measuring marketing RoI. When you reach out to your target audience with clear objective and they are very clear about the action that they have to take, it helps build brand trust.
3) Schedule your content: To get most from your content efforts, you need to figure out the right timing for it. It is very important to interact with your audience when they are active on Facebook. It makes the overall process more interactive and target-oriented. When you schedule your content for special occasions or specific timing, you are in a better position to drive good results.
4) Monitor user engagement: No marketing activity can be completed without monitoring. And when it comes to Facebook, user engagement is the best metric to monitor. It is very important to understand how target audience reacts to the content, are there any comments or likes, also need to monitor the tone of the response (positive or negative), etc...This should be a ritual activity for the marketer to track customer engagement on Facebook Page. This also increases trust among audience, resulting into increased engagement frequency.
5) Measure your marketing efforts: As a marketer, you should know where your audience is coming from and what kind of content they are liking. It can be done through Facebook Insights or any other tool that can provide you with the customer insights. These metrics would be useful in shaping your content strategy for the Facebook.
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