Skip to main content

Content Marketing: Five Important KPIs

How to get most of your content marketing efforts?

Are you really aware of the outcome of your content marketing efforts?

Every marketing activity should have a metric to be measured. Be it SEO, SEM or social media, each activity has its own set of parameters to be tracked. In terms of content marketing, the KPIs (key performance indicators) could be overlapped with all other activities. Hence, it is important to understand and make them relevant to content marketing efforts. 

Here are five important KPIs to be tracked for content marketing.

1) Inbound Links: The best way to analyse the performance of content marketing efforts is to track the number of inbound links coming back to your website. It is very important to understand how users are reacting to your content. Are they liking it? Are they linking back to your website? Do they find you as an authority in the domain? etc...This will help you understand the length and depth of your content.

2) Influence: While talking about metrics, it is important to understand how influence is your content to trigger end-user action. Finally, you want users to take action based on your content. Be it a form or a lead, you need to have end-user action to map your content marketing efforts. The kind of influence your content may create on the users will determine the success of your efforts. 


3) Lead Generation: The most popular way of tracking your content marketing efforts. However, it may depend on the kind of content you share or create. It may be your news letter, white paper or case study download or a contact form, content marketing can be served as an effective tool to generate leads. It can be in terms of downloads or contact form submissions, it is very important to track these leads. You may use Google Analytics or any other analytics tool to measure the effectiveness of your lead generation activity. 

4) Fans/Followers: As I said, there are certain KPIs which may get overlapped with each other. For your social media marketing also, the number of fans and followers are important. This measures the popularity of your content. How appealing is your content and how far it is successful to interact with your end users. 

5) Sharing: Virality is one of the major aspects of today's marketing landscape. To measure the depth of your content, you need to understand how many times it has been shared on across the platforms. Be it on social media, blogs or newsletter, the number of shares increases the value of your content. This means your content is reaching out to the audience and your audience find it useful to share with others also. 

Comments

Post a Comment

Popular posts from this blog

Four Ways to Create Social Media Engagement

Are you using your social media channels to create stable engagement opportunities for your customers? If no, you are definitely missing something big in your marketing efforts. I have often seen marketers giving more importance to short-term objectives than long-term goals. Ideally, any marketing activity should focus on creating long-term impact. And to create this long-term impact, you need to engage your customers consistently.  Today, I am going to write about five important ways that can be utilized to create stable engagement on social media platforms. 1) Be Creative with your Content: Content packaging and positioning is one of the important aspects of marketing efforts. Today, social media platforms have given ample opportunities for marketers to package their content in an attractive manner. Be it simple text, images or videos, marketers can take content liberty to reach out to their target audience. Your content creativity should not be limited to the p...
1 comment
Read more

Relevance and Influence: Balance is the Key

Relevance and influence are two important aspects of social media marketing. Which one of them is more important is very difficult question to answer. The key is to maintain balance between these two. However, it's not that easy. For me, the best way to attain this balance is to have content consistency. I would consider content as a magical lamp to solve social media challenges.  Marketers need to use content precisely to have a great mix of relevance and influence in their marketing strategy. This can be done by effective content syndication. Content syndication does not necessarily mean content repetition, it can be referred as sending consistent marketing message across all the platforms. The success of these two important elements is largely depend on the effective customer engagement, and again content comes in the picture.  Social media has provided marketers with ample sharing opportunities, however,  they need to be utilized properly. Sharing, for me, i...
3 comments
Read more

Successful Event Management: Things to Consider

Overview: Everyone has different perspectives and objectives when it comes to events. Someone may be interested in connecting with potential customers, promoting their brand, pursuing a better career, gaining knowledge, and many more. So, how can event organizers utilize events to achieve their business goals? From an organizer's perspective, every single aspect of events is crucial. From event content to event marketing and engagement to audience, an event organizer should have a holistic approach to make the event successful. The Content Role: The event's content plays an important role. Being an event organizer and producer, I have always felt something special about events. For the promotion, I was more focused on content value and delivery. I was betting high on quality content for the event's success. Today, with the hybrid model, the organizers have more freedom to deliver the content in a better and more presented manner. Especially with the on-demand model of hybri...
Post a Comment
Read more