Skip to main content

Human Factor and Social Media

Today, most of us are talking about the advancements that are taking place in social media. Be it social media platforms or tools, we are more bothered about the numbers and so called, marketing ROI. I do accept that we all are doing social media marketing for returns, however, the cause of concern is the focus on short term goals. Here the question arises, Why can't we focus on long-term objectives?

For me, the real essence of social media lies in the "human" factor. We are looking out for tools that can automate or schedule our activities, however, we are not ready to make our efforts "personal". We're not ready to spend hours in developing and maintaining the "engagement" aspect of social media.

Now, the need has come to maintain balance between numbers and the human factor. Go for the longer objectives and do away with the short term goals. Let there be more emphasis on what you share and why you share. Do not make sharing a monotonous activity, let's make it an interesting entity of your social media presence. 


Comments

  1. WPamplifyApril 11, 2015 at 9:33 AM

    Great point. In many instances, social media sharing has become more of a task or monologue rather than engaging with others - which is the real purpose.

    ReplyDelete

Post a Comment

Popular posts from this blog

Four Ways to Create Social Media Engagement

Are you using your social media channels to create stable engagement opportunities for your customers? If no, you are definitely missing something big in your marketing efforts. I have often seen marketers giving more importance to short-term objectives than long-term goals. Ideally, any marketing activity should focus on creating long-term impact. And to create this long-term impact, you need to engage your customers consistently.  Today, I am going to write about five important ways that can be utilized to create stable engagement on social media platforms. 1) Be Creative with your Content: Content packaging and positioning is one of the important aspects of marketing efforts. Today, social media platforms have given ample opportunities for marketers to package their content in an attractive manner. Be it simple text, images or videos, marketers can take content liberty to reach out to their target audience. Your content creativity should not be limited to the p...
1 comment
Read more

Relevance and Influence: Balance is the Key

Relevance and influence are two important aspects of social media marketing. Which one of them is more important is very difficult question to answer. The key is to maintain balance between these two. However, it's not that easy. For me, the best way to attain this balance is to have content consistency. I would consider content as a magical lamp to solve social media challenges.  Marketers need to use content precisely to have a great mix of relevance and influence in their marketing strategy. This can be done by effective content syndication. Content syndication does not necessarily mean content repetition, it can be referred as sending consistent marketing message across all the platforms. The success of these two important elements is largely depend on the effective customer engagement, and again content comes in the picture.  Social media has provided marketers with ample sharing opportunities, however,  they need to be utilized properly. Sharing, for me, i...
3 comments
Read more

Four Tips for Enhanced Lead Generation

Be it traditional way or online way, lead generation process has always been close to the hearts of the marketers. With changing times and platforms, marketers have changed their attitude and strategies to initiate and stabilize effective lead generation process. From newspaper to radio and billboards to television, marketers have been playing with different ideas of lead generation. With social media, they have found a simple, yet powerful mechanism of lead generation. Compared to other traditional modes, the biggest advantage that social media offers is the reduced turn-around time for any response. This offers a win-win situation for both marketers and customers to get best out of their delivered efforts. The right place to decide any marketing strategy is at the other side of the table. Think like a marketer and act like a publisher. Let’s discuss some useful tips that can add value to the overall lead generation process. Talk about benefits:  As a marketer i...
4 comments
Read more