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How to Use Social Media Platforms for Lead Generation?

We all are trying to find an ideal answer to this question. I have been writing on social media for a long time now and I wish to thank all my readers for supporting me. Today, I am writing on a subject that has been handled by so many social media bloggers now. This article will list some important and useful tips that can be used to enhance lead generation from social media marketing efforts.

Facebook:

  • Use of call to actions in cover photos
  • Include link in captions
  • Increase use of images
  • Go for paid advertisements
  • Use promote post option

Twitter:

  • Use of Twitter chat
  • Explore paid option 
  • Consistent content sharing 
  • Ask questions to followers to get more ideas directly from the customers
  • Possible use of promoted tweets on certain occasions
  • Find a chance to survey followers
  • Increase opportunities for content re-tweet

LinkedIn:

  • Join groups
  • Publish articles/blogs
  • Share content on LinkedIn Groups
  • Use Format of ‘Asking Questions’ to post content on LinkedIn

SlideShare:

  • Create fresh content or explore content ideas that can be shared on SlideShare
  • Keep consistency with template
  • Increase use of images
  • Use of less text/slide for better and quick understanding
  • Post presentations on LinkedIn


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