Kapil Mudholkar's Blog | Digital Marketing Tips & Strategies

As social media marketers, we all want to achieve our target. However, the process is not so simple. Moreover, the growing number of social media platforms has compelled marketers to come up with innovative ways to reach out to their target audience while maintaining stability and consistency. Here are my tips that can help you streamline your engagement process. Think like a marketer, act like a publisher Build your strategy on stability, reliability, consistency and simplicity The real makeover comes with the content flexibility. The idea is to adapt to the customers' needs Content Packaging, positioning and precision matters To become a best friend of your own marketing strategy, think like a customer The process of influence begins with relevance Stick to content precision The best place to decide marketing strategy is at the other side of the table Sharing is all about adding value to your presence Content is your engagement engine Efficiency and effectiveness ...

Branding is all about taking your products/services to your target audience. An effective branding helps marketers to create stable market presence and improved ROI. Although the branding strategy may depend or change marketer to marketer, there are four key ingredients that remain constant for every marketer. These four ideas or concepts simplify the process for marketers to reach out to their customers. Let's elaborate them. 1) Be Simple: Very important and effective way to take your business to the customers. Let's simplify your brand to make it easier for customers to understand and connect. The extensive use of marketing jargons in your marketing messaging may stop customers from associating for it. The customer networking process needs to be simple and convenient. Be elaborative in explaining your brand to your customers in terms of benefits, features, competition or even problems. This simplicity will drive customers to get connect with your brand and be with you f...

To create a successful Adwords ad, you need a balance between three important factors, i.e Ad copy, keywords and landing page. There are other factors like bidding, ad rotation etc, however, the process begins with these three key factors. So here are some tips to improve conversions from Adwords... Create user centric, targeted and precise ad copy. Include some important keywords within your ad copy. Keep your keyword selection short, simple and focused. Create an ideal landing page experience. By ideal I mean, where your ad is reflected. Clear visibility of CTA, simple navigation and precise content. Keep an eye on your keywords' performance See what's working and what's not working for you. Try A/B testing of your ad copy Have negative keywords For me, landing page serves as a home page to any user who does not know about your company or business. In this scenario, deliver a precise experience to your user to portray a complete picture of your business, produ...