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Social Media: A Great Mix of Content and Engagement

Social media marketing is all about content, and will always be. Content takes the center stage when it comes to the successful social media marketing strategy. The engagement flow starts from the content finally reaching the customers in style. Many of us always seem concerned about numbers in social media marketing. They want lots of Facebook fans, Twitter followers, and this list goes on. However, for me, it’s about stability and engagement. No doubt, numbers have their own significance in overall social media scenario, but they cannot be set as a benchmark when it comes to success measurement.

 

Let’s consider it in a way describe in above picture. The social media process starts from the content (step 1). A marketer uses content to reach out to customers (step 2). Then marketer starts a conversation with customers about products and services (step 3). In the period of time, this conversation translates into engagement (step 4), which results into conversion (step 5) for marketers. This flow or cycle highlights the importance of content in the whole process. At every step of this cycle, marketers need to use content effectively and efficiently to get better outcome from the efforts. 

The idea to get this illustration in place is to strengthen and highlight the importance of content and engagement in social media marketing. It is advisable to draw a strategy that focuses on them rather than getting useless numbers. Numbers are only valuable when they can be analyzed or measured. Hence, marketers should focus on quality, not quantity. This approach will help them deliver measurable and stable social media strategy.


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