Skip to main content

Checklist for PPC Campaign Success

Several factors go into conceptualize and design a successful PPC campaign. From start to finish, marketers have to be on their toes to get that extra benefit from their PPC campaign. They have to understand each and every perspective they think can add value to their efforts, which makes it very time-consuming and tiring. However, there's a smarter way to do it. I am gonna share a small checklist that can help you optimize your efforts for maximum gain.


1) Understand what your customers are looking for
2) Identify keywords that you can relate with your business and customers
3) Create precise and simple ad text
4) Use CTA within your ad text
5) Have a landing page that can relate to your keywords and ad text
6) Design your landing with clear marketing message
7) Place your CTA above the fold in your landing page
8) Create thank you page to acknowledge customers' efforts
9) Have minimum navigation on your landing page
10) Maintain balance between images and content to deliver precise and perfect landing page experience

I hope these simple tips will help you navigate through tidy and critical PPC campaign exercise.

I am looking forward to your suggestions and comments...
Labels:

Comments

Post a Comment

Popular posts from this blog

Four Ways to Create Social Media Engagement

Are you using your social media channels to create stable engagement opportunities for your customers? If no, you are definitely missing something big in your marketing efforts. I have often seen marketers giving more importance to short-term objectives than long-term goals. Ideally, any marketing activity should focus on creating long-term impact. And to create this long-term impact, you need to engage your customers consistently.  Today, I am going to write about five important ways that can be utilized to create stable engagement on social media platforms. 1) Be Creative with your Content: Content packaging and positioning is one of the important aspects of marketing efforts. Today, social media platforms have given ample opportunities for marketers to package their content in an attractive manner. Be it simple text, images or videos, marketers can take content liberty to reach out to their target audience. Your content creativity should not be limited to the p...
1 comment
Read more

Relevance and Influence: Balance is the Key

Relevance and influence are two important aspects of social media marketing. Which one of them is more important is very difficult question to answer. The key is to maintain balance between these two. However, it's not that easy. For me, the best way to attain this balance is to have content consistency. I would consider content as a magical lamp to solve social media challenges.  Marketers need to use content precisely to have a great mix of relevance and influence in their marketing strategy. This can be done by effective content syndication. Content syndication does not necessarily mean content repetition, it can be referred as sending consistent marketing message across all the platforms. The success of these two important elements is largely depend on the effective customer engagement, and again content comes in the picture.  Social media has provided marketers with ample sharing opportunities, however,  they need to be utilized properly. Sharing, for me, i...
3 comments
Read more

Using Twitter for Business

It's not just about 140 characters...it's more than that. It's about convincing your target audience in shortest possible way. From lengthy newspaper ads, and expensive television commercials, modern marketers have shifted their focus towards more robust and stable communication platforms. The shift is from self promotion to user engagement, adding value to overall marketing activities. Social media marketing is communications marketing. Therefore, platform like Twitter offers businesses an ideal way to get engaged and communicate with their target audience in real-time scenario. With every interaction, organizations are stepping closer to their audience, enhancing their business chances. Here are some useful factors that determine the success of your Twitter marketing... 1) Relevance: One of the three important 'R's' of social media marketing (the other two being real-time and reach), relevance really plays a major role in Twitter marketing. Finding relevan...
7 comments
Read more