I am a big fan of quality when it comes to social media. Reaching out to precise and accurate target audience is more important than achieving meaningless numbers. A social media strategy that revolves around quality and precision is required to achieve long-term marketing goals. This longevity reflects in consistent customer engagement and stable brand experience.
The role of quality becomes more crucial when a marketer is trying to develop an individual brand identity in the competitive market. In terms of competition, a qualitative approach towards marketing, customers and market helps marketers to stay top of the competitors.
To achieve this quality, marketers need to pay extra attention to their content delivery. Be it on any form or in any form, it is advisable to create content that is stable and consistent. A good content can simplify customer engagement, resulting in better business prospects. These business prospects should be the ultimate goal for any marketer then just following meaningless numbers. Hence, prefer quality over quantity.