Social media is not just about sharing or marketing. It is much more than that. For me, it's an opportunity to converse, engage, and then convert. This conversion not only bring stability, but also makes customer communication process better and effective. Social media is an opportunity to simplify marketing communication by adding personal touch to it. It is an art that personalizes marketing communication.
This personalize concept allows better customer engagement and improved business outcomes. A good quality content lies at the core of stabilize and successful marketing strategy. In social media, content is the king, and engagement is the queen. However, without king, the queen will lose shine and importance both. Hence, it is important to give equal weightage to bot these attributes.
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