Search engine optimization (SEO) is not just about search results or rankings. It's more than that. SEO helps marketers to portray precise brand message and product picture to their target audience. It is also about customer convenience. By choosing right SEO tags (title, meta description and keywords), marketers help customers find information about concepts or things that are really important for them. Hence, it bridges the gap between information and customers. Today, brands are paying extra attention to their SEO efforts to deliver sustainable online presence. A good SEO effort can always reflect into brand consistency across the web. Hence, it is necessary to look beyond traditional outlook of SEO. I wish to discuss some important aspects that I find very critical in designing stable and consistent SEO delivery. Let's talk about the broader SEO concept that adds value to the overall online visibility. 1) Brands: It's definitely about brands. Brand visibility...
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