Skip to main content

Social Media: Improving Scope for Customer Opportunities

Social media has really elaborated the scope for customer management process through several engagement opportunities. Marketers can make enhanced use of available platforms, tools, and tactics to stay close to their target audience. This improved visibility is very much important to create constant networking prospects. 

Contracting to the traditional marketing methods, social media has gone ahead to enable marketers to track their customer interactions in real-time. Be it Facebook, Twitter, LinkedIn or any other online platform, marketers now have several occasions to be in-front of their target audience. These occasions help marketers convert their marketing communication into actual selling opportunities.

Improving scope for customer opportunities:

Yes, social media has really enhanced the scope for customer opportunities. Let's see how it has been done.

1) Better Engagement Prospects:  Social media platforms have provided marketers with better customer engagement process. Marketers can use this extended opportunity to drive their business through efficient communication process. Now, customers have chances to solve their queries, issues, or any concerns by interacting with marketers on these platforms. This constant engagement process helps marketers attain broader customer attention. This, in result, delivers enhanced customer opportunities.

2) Stable Content Delivery: Marketers now have opportunities to initiate stable content delivery. This content delivery comes in the form of marketing communication, advertisements, videos, interactive pages, etc. This facilitates increased customer communications, enabling marketers to develop consistent brand identity. In this process of brand creations, marketers offer customers with constant prospects to interact with them.

Customer engagement is the basis of all marketing activities. Be it offline or online, marketers aimed at reaching out to their target audience with their every marketing effort. Any opportunity miss can provide major setback to an organization's marketing efforts. The biggest advantage of social media is to ability to engage in real-time. This real-time engagement paves the way for enhanced customer interaction, even for small marketers.




Comments

  1. AnonymousOctober 23, 2012 at 5:49 PM

    Everything is very open with a clear description of the challenges.

    It was definitely informative. Your site is useful.

    Many thanks for sharing!
    My blog post shanghai company marketing

    ReplyDelete
  2. AnonymousOctober 28, 2012 at 11:26 PM

    I love reading through an article that can make people think.
    Also, many thanks for permitting me to comment!
    Here is my web-site : free car classified ads

    ReplyDelete

Post a Comment

Popular posts from this blog

Three Ways to Create Quality Content

When it comes content, sometimes, it becomes hard to explain the “quality”. There could be different understandings for brands and the customers when we talk about quality. Hence, sometimes, it becomes difficult to strike a balance to attain that much-needed quality. To quote, Doug Kessler, co-founder of Velocity: “Quality content resonates with its audience. If it doesn’t do that, it may be smart or beautiful or funny, but it ain’t quality.” And I completely agree to what Doug says. The quality of the content should depend on how users interact and respond to it. There are different aspects associated with the content quality. For example, what value it gives to the users, is it addressing buyers’ concerns or not and the list continues. While agreeing to all the above mentioned points, it really seems difficult challenge for the marketers to achieve that quality on regular basis. And besides what suits to one person may not be the ideal for other. Here are some useful tips t
Post a Comment
Read more

Facebook Fan Page and Linked Groups: The Significance for Marketers

Facebook's yesterday's announcement of making Groups for Pages available around the world really holds a great significance for marketers. There are over 70M Pages on Facebook and this development will change the how fans interact with the brands on Facebook. Now Page owners have the capability to create their own linked and dedicated groups to encourage community building and stable conversation mechanism. As pointed out by Facebook CEO Mark Zuckerberg, "more than 100 million people on Facebook are members of what we call "very meaningful" groups." This makes the groups feature one of the significant and popular features of Facebook. This also encourages the platform to make constant improvements to this popular feature. And this development proves it all. Last month, Facebook also announced some significant improvements to the Groups. From Group insights to Membership request filtering and Removed member clean up to scheduled posting, all t
Post a Comment
Read more

Facebook Marketing: How to Engage Facebook Fans?

How are you engaging your Facebook fans? Do you have exclusive strategies for them? You need to be. You need to treat your Facebook fans like your existing customers. You really have to value them to make them happy, active and responsive on your fan page. You need to make them a part of your marketing strategy to convert them in to your loyal customers. I have often seen marketers ignoring the values of their Facebook fans. “They are just fans and I am not getting any monetary benefit from them”, these kinds of comments are very common for marketers. Hence, they totally ignore their value. I am a big fan of customer engagement and I always like to write any topic that deals with customer engagement. In social media, Facebook page is one of the ideal place to generate stable and consistent customer engagement. Here are some tips that can help marketers to engage their Facebook fans. Create Exclusive Content: I have often seen marketers delivering identical cont
5 comments
Read more