Social media is really not about instant results, or short-term objectives. Social media is more about long-lasting commitment and engagement towards customers. It is very much understood that social media platforms have provided marketers with enhanced promotion opportunities. However, this promotion only makes sense, provided it is backed by constant engagement process. This constant engagement may not fetch instant results, but it would help marketers establish stable online brand identity. This brand consistency is much more important that instant marketing gains.
Marketers have several tools available to acquire this consistency within their marketing campaigns. Apart from social media platforms, marketers can (should) use social bookmarking to its fullest potential for better customer engagement process. Social bookmarking is not just about sharing links, it's about expanding chances for your customers to find you across several web platforms. However, this should mix with precise content delivery.
Social media marketing is all about human. Hence, it's always important to apply techniques that can facilitate extended customer engagement process. It's always better to stay in front of your customers through quality content delivery. Precise and stable content delivery is the basis of long-lasting customer engagement through social media.
Marketers who wish to use social media marketing to promote their brands across the platforms should focus on this long-lasting engagement than short-term objectives. The real value of social media marketing lies in its ability to deliver stable and constant brand promotion.