Skip to main content

Developing Customer Loyalty through Social Media

Establishing customer loyalty, and maintaining it for the long-lasting period is of utmost importance to any marketers. Traditionally, big companies with big budget found it easier develop strong and stable customer relationship, compared to small size businesses. Therefore, big companies always had an upper hand over small businesses when it came to market growth and share.

However, the scenario has been changed now. With the emergence of social media platforms, even small marketers have found it easier to enhance their visibility in front of their customers. This ability has really provided customers with much-needed products and services options. Therefore, it is advantage customers in social media marketing. 

There are certain ways through which big or small marketers can develop and stabilize effective customer loyalty. These opportunities provided by the social media platforms add essence of personalized communication message to the marketing activities. These opportunities are:

1. Opportunity to stay close to customers: Unlike traditional marketing activities, social media marketing paves the way for constant customer interaction. This consistency enables marketers to know their customers' preferences, options, and requirements. This close proximity helps marketers alter their marketing message, product delivery and customer relationship management to initiate stable customer loyalty.

2. Opportunity to experiment: The ability to experiment with marketing ideas and strategies is the biggest advantage that social media marketing offers to its marketers. As marketers are able to see the outcome of their marketing campaigns and messages, they can really experiment with them. In terms of Facebook fans, Twitter followers, and most importantly, incoming web leads make them understand and measure outcome of their marketing plans. This opportunity really makes it easier for marketers to develop strong customer loyalty.

3. Opportunity personalized marketing message: This really makes a big difference. This personalized marketing message can really turn things into the favor of marketers, as it gives them an opportunity to closely connect with each and every individual customers. This helps marketers to deliver customized marketing messages to suit the requirements of the customers, enabling marketer to develop strong customer loyalty. 

Comments

  1. Online Marketing BelgiumFebruary 24, 2012 at 3:04 AM

    Kapil, Great post! Social Media Marketing has become an essential tool of the day when we talk of marketing. But it should be handled very delicately as it is "Social Media"- one has to be experienced enough to use it as an efficient tool!

    ReplyDelete

Post a Comment

Popular posts from this blog

Four Ways to Create Social Media Engagement

Are you using your social media channels to create stable engagement opportunities for your customers? If no, you are definitely missing something big in your marketing efforts. I have often seen marketers giving more importance to short-term objectives than long-term goals. Ideally, any marketing activity should focus on creating long-term impact. And to create this long-term impact, you need to engage your customers consistently.  Today, I am going to write about five important ways that can be utilized to create stable engagement on social media platforms. 1) Be Creative with your Content: Content packaging and positioning is one of the important aspects of marketing efforts. Today, social media platforms have given ample opportunities for marketers to package their content in an attractive manner. Be it simple text, images or videos, marketers can take content liberty to reach out to their target audience. Your content creativity should not be limited to the p...
1 comment
Read more

Relevance and Influence: Balance is the Key

Relevance and influence are two important aspects of social media marketing. Which one of them is more important is very difficult question to answer. The key is to maintain balance between these two. However, it's not that easy. For me, the best way to attain this balance is to have content consistency. I would consider content as a magical lamp to solve social media challenges.  Marketers need to use content precisely to have a great mix of relevance and influence in their marketing strategy. This can be done by effective content syndication. Content syndication does not necessarily mean content repetition, it can be referred as sending consistent marketing message across all the platforms. The success of these two important elements is largely depend on the effective customer engagement, and again content comes in the picture.  Social media has provided marketers with ample sharing opportunities, however,  they need to be utilized properly. Sharing, for me, i...
3 comments
Read more

Four Tips for Enhanced Lead Generation

Be it traditional way or online way, lead generation process has always been close to the hearts of the marketers. With changing times and platforms, marketers have changed their attitude and strategies to initiate and stabilize effective lead generation process. From newspaper to radio and billboards to television, marketers have been playing with different ideas of lead generation. With social media, they have found a simple, yet powerful mechanism of lead generation. Compared to other traditional modes, the biggest advantage that social media offers is the reduced turn-around time for any response. This offers a win-win situation for both marketers and customers to get best out of their delivered efforts. The right place to decide any marketing strategy is at the other side of the table. Think like a marketer and act like a publisher. Let’s discuss some useful tips that can add value to the overall lead generation process. Talk about benefits:  As a marketer i...
4 comments
Read more