Skip to main content

Social Media and Lead Generation: Four Useful Tips

Social media marketing has provided marketers with an additional opportunity of lead generation. Apart from a bunch of online marketing techniques, online marketers can now have increased chances to reach out to their target audience with helpful social media platforms. Online marketers can now look beyond traditional Internet marketing strategies to make their branding process unique and innovative. Here are some useful tips that can help marketers to get that extra boost from social media platforms for their lead generation efforts.

1) Have Dialogue: Effective communication is the core of social media marketing. It has enabled marketers to take a shift from monologue to dialogue in their advertising and branding process. This shift has provided them with much-needed communication process which is usually absent from mundane TV, radio or print advertisements. Social media marketing is all about human, hence, it is very much essential to engage your target audience with personalized and informal communication. This not only adds value to the overall marketing process, but also helps build long-term customer loyalty.

2) Do Not Sell: Be aware that social media marketing is not about selling your product, but it's about customer engagement. Social media marketing is not a promotion tool, it's a technique that enhances promotional values of your marketing efforts. If you are looking to use social media marketing for lead generation, make sure that you provide your target audience with effective and efficient communication opportunities. This will only come when customers find your efforts sincere and genuine.

3) Create Customer Opportunities: Very effective tool to add value to your branding process. Use social media platforms to create opportunities for your customers. These opportunities can be made available in any form...free coupons, discounts, freebies. This will not only make your online marketing more visible, but also allow you to get that extra customer attention towards your brand and company. Once customers are aware of such opportunities, be assured of positive feedback from them. 

4) Personalized your Message: Social media marketing has added human face to online marketing activities. Contrast to traditional TV or radio ads, social media marketing has provided marketers to personalized their marketing message. Make use of this opportunity to interact with your target audience in very informal way. Let the customers know that you value their feedback and concern. Answer their queries on a regular basis, and add names to it. This will really pave the way for effective and efficient lead generation process for your company.

Comments

  1. seo landing pagesSeptember 12, 2012 at 7:49 PM

    Indeed the most common techniques of acquiring leads are through existing customer referrals, or through responses because of an advertisement or publicity stunt. Lead generation is also obtained through the process of search engine optimization these days.

    ReplyDelete

Post a Comment

Popular posts from this blog

Using Twitter for Business

It's not just about 140 characters...it's more than that. It's about convincing your target audience in shortest possible way. From lengthy newspaper ads, and expensive television commercials, modern marketers have shifted their focus towards more robust and stable communication platforms. The shift is from self promotion to user engagement, adding value to overall marketing activities. Social media marketing is communications marketing. Therefore, platform like Twitter offers businesses an ideal way to get engaged and communicate with their target audience in real-time scenario. With every interaction, organizations are stepping closer to their audience, enhancing their business chances. Here are some useful factors that determine the success of your Twitter marketing... 1) Relevance: One of the three important 'R's' of social media marketing (the other two being real-time and reach), relevance really plays a major role in Twitter marketing. Finding relevan...
7 comments
Read more

Social Media Quotes for You

Social media marketing is evolving and so are its meanings and concepts. Here are some of my favorite social media quotes for you. “Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers.” – Bryan Weiner, CEO at Digital Agency 360i “The goal of social media is to turn customers into your personal evangelist.” – Shane Barker, ShaneBarker.com “Think like a publisher, not a marketer.” –  David Meerman Scott, Marketing Strategist “Focus on how to be social, not on how to do social.” – Jay Baer, Convince & Convert “All one needs is a computer, a network connection, and a bright spark of initiative and creativity to join the economy.” – Don Tapscott, dontapscott.com “Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” – Ian Schafer, Deep Focus “Our head of social media is the customer.” ...
5 comments
Read more

Facebook Marketing: How to Engage Facebook Fans?

How are you engaging your Facebook fans? Do you have exclusive strategies for them? You need to be. You need to treat your Facebook fans like your existing customers. You really have to value them to make them happy, active and responsive on your fan page. You need to make them a part of your marketing strategy to convert them in to your loyal customers. I have often seen marketers ignoring the values of their Facebook fans. “They are just fans and I am not getting any monetary benefit from them”, these kinds of comments are very common for marketers. Hence, they totally ignore their value. I am a big fan of customer engagement and I always like to write any topic that deals with customer engagement. In social media, Facebook page is one of the ideal place to generate stable and consistent customer engagement. Here are some tips that can help marketers to engage their Facebook fans. Create Exclusive Content: I have often seen marketers delivering identical cont...
6 comments
Read more