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Social Media and Business Intelligence

Business intelligence is the right way to keep track of your activities, manpower, and customers. Business users are not only spending hours on scrutinizing their critical elements, but are also spending extra money to get hold of precise and accurate business intelligence solution for their company. However, small businesses may find it difficult to implement the replica of this 'expensive' mechanism within their organization. Hence, social media is the right platform for them. The extensive engagement capabilities of social media platforms enable them to act as an efficient business intelligence tool for small businesses. Here is the way to do it...

1) Active Comment Moderation: Especially for company blogs, and Facebook fan pages. Social media marketing is influence marketing...And this influence is followed by same force of reaction or feedback. This influence has the capacity to generate both negative and positive sentiments around the brand. Therefore, every brand has to be active in reacting to this influence with competence and open heart. Answering queries, complaints or a word of appreciation can really create wonders for brands. If users are active enough to make most of these opportunities, then they can really have sufficient intelligence about the online presence of their brand. This intelligence will enable them to modify their existing strategy or implement a new one to meet the expectations of their target audience.

2) Keep Track of Followers: In social media marketing, fans, followers are the real assets. Hence, the business users need to keep track of their followers to review their marketing tactics and efforts. Increase or decrease in number of fans, followers enables users to measure capabilities of their online marketing strategy. This ensures that users are continuously monitoring the impact of their marketing activities in 'numbers'.

3) Form Analysis: Lead generation is the ultimate goal of any marketing activity, be it offline or online. Apart from driving traffic to the website through all other social media platforms, business users have forms listed on their website to capture potential leads. However, this is not the end of the story. It is very essential for marketer to know the source of their website visits. And this can be done through forms, and analytics measurement. Analytics can help you track the visitors to your website, but forms will enable you to keep track of your potential leads. Hence, you need to have a form field that enables you to know the source of that lead. A simple form field -- How did you know about us -- can really help you see from where your leads are coming.

4) Content Analysis: Content is the heart and soul of social media marketing. If you are able to analyze depth, and effective of your content, then it would be very easier for you to create powerful and popular content revolving around your vertical. It is content that drives traffic to your social media platforms. Be it your blog, FB fan page or single tweet, you can measure the significance of your content on the basis of likes, comments or re-tweets. This number will provide you will all necessary insights to formulate effective content strategy to strengthen your online marketing activities.

Comments

  1. HimanshuAugust 23, 2011 at 12:04 AM

    nice post.. today social media is playing a crucial role in every field.. if ur strong in this act u can take ur business or anything u want to promote, from toe to top!!.. anyways good analysis and liked ur points as well.. keep posting!! :)

    ReplyDelete
  2. Kapil August 23, 2011 at 1:47 AM

    Thanks Himanshu,

    I really appreciate your feedback...Will keep sharing my views on Social Media Marketing...

    ReplyDelete
  3. vickykarinOctober 20, 2011 at 10:08 AM

    This is great information! I am an inexperienced entrepreneur and I have a newfound interest in link building and online marketing. I'm looking for a good SEO Company that can help me with my online marketing campaigns for my cupcake business. Any ideas?

    ReplyDelete
  4. Kapil October 20, 2011 at 10:22 PM

    Hi Vicky,

    Thanks for your feedback. I really appreciate that. Can you provide me with your email address?

    ReplyDelete

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