The Significance of Social Bookmarking for Small Businesses

Enhancing visibility of your brand is of utmost priority in social media marketing. Through numerous ways, paid and unpaid, online marketers are working towards this goal effectively, and efficiently. Social media marketing has really brought small businesses to the speed of big companies when it comes to online marketing efforts. The availability of free social media marketing tools has really helped small businesses to create market competition for big companies. One such marketing tool is social bookmarking. The efficient and effective use of social bookmarking sites is enabling small businesses to reach out to their target audience with speed and confidence. 

Some of the popular, and powerful social bookmarking sites include:

1) StumbleUpon

2) Digg

3) Delicious

4) Squidoo

5) Tumblr

6) Posterous

7) Plurk

8) Reddit

9) Bizsugar

10) Tip'd

The emergence of these sites has really made it possible for small marketers to enhance their online visibility to reach out to their customers. From creating a lens to stumbling your favorite web pages, social bookmarking has really added a new flavor overall social media marketing. 

Let's have a look at some useful tips that can help small businesses make most of their social bookmarking activities. 

a) Effective use of Keywords: Yes, no online marketers can really put in place effective social bookmarking strategy without effective use of keywords. This one thing really allows online marketers identify their customers in this whole crowded marker place. Without sound knowledge of keywords your social bookmarking (social marketing as a whole) strategy is like 'a bow without arrow'. Therefore, keywords form a major part of your social bookmarking activities. 

b) Follow Right People: Social bookmarking sites like StumbleUpon, Digg allow marketers to follow people with similar interest. This gives marketers an opportunity to interact with people in the same field for better communication and information exchange. And this is very much important, as any social media marketing activity is all about communication and engagement.

c) Consistency: Very, very important for any marketing activity, be it offline or online. Online marketers need to be very consistent with their social bookmarking activities. This enables them to stay in front of their target audience on a regular basis. And this constant visibility is very much essential for long-term business profits.

d) Effective Planning: No marketing activity can succeed without effective planning. If you plan your social bookmarking activities, it would allow you to measure it also. With effective planning and analytical mechanism in place, online marketers would be assured of stable and successful social bookmarking activities. Planning is required to target right social bookmarking sites, powerful industry keywords, choosing right people to follow, and measure ROI of your social bookmarking activities.