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Content: The Strong Pillar of Social Media Marketing

Social media marketing is all about communications marketing...and this has strengthen the importance of good content. A good content can really help you build strong brand and identity on social media platforms. Social media marketing is a two-way communications process between brands and their target audience. Therefore, the communications needs to be informal and human. It's about engagement, not about advertising.

Here are some key factors to highlight the significance of content in social media marketing:

1) Competition: One of the important factors to underline the content significance. The growing competition has forced businesses to deliver engaging and quality content to their target audience. Now, businesses are taking efforts to build a long-term relationship with customers. This relationship has gone beyond the traditional process of buying-selling. Businesses are coming out of their typical profit-oriented mindsets to add innovation to their overall marketing efforts. And a good content lays the foundation of this innovation.

2) Engagement: Social media marketing is not for the users, who are interested in 'one-night stands'. Social media marketing is much more serious effort. It needs dedication, and consistency to extract positive results. Every social media platform has its own patter of user engagement. However, this engagement comes only with good content. Enabling your audience to understand your brand and company is very much important to build long-term customer relationship.

3) Consistency: We all know that consistency is a key to garner success from any campaign. And in social media, this key becomes much more useful to unlock successful business deals. A constant and healthy interaction would give feelings to the users that the organization cares about its customers and their opinions. This feeling proves to be the stepping stone for any organization towards building successful relationships.

4) Information-sharing: Sharing and community building is the basis of social media marketing efforts. Providing your audience with the information they want allows you build popular sentiment around your brand and organization. Platforms like Facebook, LinkedIn and Twitter has enabled brands to share information for various business aspects in various ways. Now, brands can use these platforms to share real-time information about new products, customer feedback, inquiries, or even a product tip. To streamline this information sharing, you need to have effective content strategy in place. It's not about promoting your brand, it's about answering customers' wishes in every possible way.

Comments

  1. social media plannerAugust 12, 2011 at 6:13 AM

    Great post. Really like the section on engaging. So important to let people know you appreciate their comments and contribution.

    ReplyDelete

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