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Adding Content to Facebook Fan Page

Facebook has really emerged as one of the strongest and influential marketing platforms for modern marketers. The increasing popularity of this social platform has forced online marketers to use Facebook as effective communication medium. Be it B2B or B2C, all organizations have felt the need to be on Facebook. We all know that Facebook profiles are for individuals, and fan pages are for businesses. Hence, businesses are making every possible attempt to make their brand as one of the popular brands on Facebook.

Today, businesses are hiring professional companies to design and manage their fan page. The designing element has really taken the front seat, and businesses are using their fan pages as micro websites, allowing fans to get complete hold of their products and services on one interactive page.

And this interaction can only come with content. Having balanced fan page (both design and content) makes it easier for any brand to create right impact on its target audience. Managing your fan page wall becomes critical part of your Facebook strategy. Social media marketing is all about communications marketing, therefore, the content needs to create interaction between page owners and fans.

Here's the way to do it

It's all about engagement!!! Every social platform has its own way of functioning, and user engagement. And all these platforms, Facebook is the most demanding platform when it comes to user engagement. You cannot apply same content strategy for Facebook, LinkedIn and Twitter. Let's make it more simple.

a) Do not advertise
b) Two-way communication
c) Create appealing content
d) Create ways for customer engagement
e) Interactive wall posts
f) Simple and short content
g) No self-promotion
h) Initiate real-time interaction
i) Keep it live
j) Add polls, discussions, contests, etc.
k) Maintain balance between design and content
l) Answer, comment on users' posts
m) Get rid of unwanted tabs, and
n) Keep it simple and straight
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Comments

  1. johndiv45July 7, 2011 at 1:42 AM

    A good content is important when making a fan page. Aside from style or on how you Fan Page looks like it should also include quality and helpful contents. Another great tip learned on How To Make A Like Page on Facebook. Thanks for sharing.

    ReplyDelete

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