Kapil Mudholkar's Blog | Digital Marketing Tips & Strategies

It's about competition...The race is on for 'Numero Uno'. The fierce competition has forced businesses adopt innovative ideas and tools to improve productivity and market visibility. This is one of the critical reasons for the emergence of social media marketing. The growth of social media platforms like Facebook, LinkedIn, and Twitter has enabled marketers to experiment with their marketing strategies. However, such experiments can be dangerous, if not perform under 'professional guidance'. And this is where social media consulting comes into picture. These consulting services allow modern marketers to play with different marketing ideas. Here're some crucial reasons that really enhance the significance of a social media consultant in modern business arena. 1) Access to Expertise: Social media marketing is all about engagement, and thus, you need an expert to convert this engagement into potential business leads. With highly-skilled and professional social me...

Social media marketing is all about communications marketing...and this has strengthen the importance of good content. A good content can really help you build strong brand and identity on social media platforms. Social media marketing is a two-way communications process between brands and their target audience. Therefore, the communications needs to be informal and human. It's about engagement, not about advertising. Here are some key factors to highlight the significance of content in social media marketing: 1) Competition: One of the important factors to underline the content significance. The growing competition has forced businesses to deliver engaging and quality content to their target audience. Now, businesses are taking efforts to build a long-term relationship with customers. This relationship has gone beyond the traditional process of buying-selling. Businesses are coming out of their typical profit-oriented mindsets to add innovation to their overall marketing effo...

For today's businesses, the center of marketing strategies has changed. From offline to online, modern marketing activities revolve around world wide web. Moreover, the emergence of social media has given them that necessary push to derive success and productivity out of their marketing activities. Social media sites are no longer limited to peer-peer networking. They have grown up to take center-stage modern marketing landscape. Be it B2B or B2C, no business organization can really eliminate the significance of social media platforms in from their round-table marketing discussions. Here's the glimpse of social media influence in today's brand building process. Popular platforms Social platforms like Facebook, LinkedIn and Twitter have emerged as the popular and successful platforms for business users. From Facebook fan page to LinkedIn company profile, businesses are not leaving any single opportunity to promote their brands on these platforms. Adding more to it, they ...

It's not just about 140 characters...it's more than that. It's about convincing your target audience in shortest possible way. From lengthy newspaper ads, and expensive television commercials, modern marketers have shifted their focus towards more robust and stable communication platforms. The shift is from self promotion to user engagement, adding value to overall marketing activities. Social media marketing is communications marketing. Therefore, platform like Twitter offers businesses an ideal way to get engaged and communicate with their target audience in real-time scenario. With every interaction, organizations are stepping closer to their audience, enhancing their business chances. Here are some useful factors that determine the success of your Twitter marketing... 1) Relevance: One of the three important 'R's' of social media marketing (the other two being real-time and reach), relevance really plays a major role in Twitter marketing. Finding relevan...

Facebook has really emerged as one of the strongest and influential marketing platforms for modern marketers. The increasing popularity of this social platform has forced online marketers to use Facebook as effective communication medium. Be it B2B or B2C, all organizations have felt the need to be on Facebook. We all know that Facebook profiles are for individuals, and fan pages are for businesses. Hence, businesses are making every possible attempt to make their brand as one of the popular brands on Facebook. Today, businesses are hiring professional companies to design and manage their fan page. The designing element has really taken the front seat, and businesses are using their fan pages as micro websites, allowing fans to get complete hold of their products and services on one interactive page. And this interaction can only come with content. Having balanced fan page (both design and content) makes it easier for any brand to create right impact on its target audience. Manag...

Social marketing ideas aren't about advertising your brand or products, it's more about customer engagement. What makes social media marketing different from traditional marketing is it's ability to engage customers on a regular basis. We have been talking about Twitter, Facebook, LinkedIn, and all those social platforms that encourage customer engagement with brands and products. Social marketing ideas are not for those companies or brands who are just interested in 'one night stands', it's for the companies who want stable and strong commitment from customers like 'marriage'. Let's talk about the basics...yeah, that's the 'golden rule' of marketing for me. Any company or brand that knows the basic rules of customer engagement can never fail in the long run. Here're the some important basics of social marketing... 1) Know your customer: Know your customer or KYC is not just about taking personal information of your customers, it...

Social media has become the backbone of modern marketing. It has come as a major relief for small and medium-size organization who often fell short of quality and result-oriented marketing strategies. However, with social media, they can now really look for enhanced business productivity and broader target audience. But sometimes, organizations are not in a position to deploy dedicated manpower for their social media activities. In such scenario, social media consulting services come handy in helping organizations achieve their business goals. By appointing social media consultants, organizations can really accelerate their social media efforts to increase their brand visibility. From profile making to social bookmarking, and strategy planning to brand anchoring, social media consultants can really pave the way for better business results. From individual users to business organizations: Seeing the benefits of online marketing tactics, even individual users are trying to create the...