Skip to main content

Social media marketing and You!

I have been interacting with several social media professionals to get their opinion on what they think about social media. For me, social media is an innovative invention that we have ever seen. Although my opinion has met with a mixed response from these professional; however, I am very much convince with this definition of social media.

For each of us, social media has something to offer. From user to user, vertical to vertical, it keeps on changing its utility and importance. Social platforms like Facebook, Twitter, LinkedIn, MySpace have provided users with several benefits for individual as well as for business use.

Social media marketing is very much different from the traditional marketing. Social media marketing is all about communication. Although people believe that communications is also a major part of traditional marketing, but social media has underlined the importance of communications like never before.

If you want to make maximum use of your social media marketing campaigns, there are a few tips to remember...

a) Don't jump into any conversation without any backup plan
b) Keep close track of active discussions in your vertical
c) Be consistent and active on social media platforms
d) Carefully select social media platforms that can really help you. Do not attempt to be everywhere without any clear objective
e) Be experimental with concepts and thoughts
f) Be informative

I am very much sure that these tips will definitely help you in improving your social media presence.

More tips, insights will follow...

Till then, stay connected!!!

Comments

Post a Comment

Popular posts from this blog

Four Ways to Create Social Media Engagement

Are you using your social media channels to create stable engagement opportunities for your customers? If no, you are definitely missing something big in your marketing efforts. I have often seen marketers giving more importance to short-term objectives than long-term goals. Ideally, any marketing activity should focus on creating long-term impact. And to create this long-term impact, you need to engage your customers consistently.  Today, I am going to write about five important ways that can be utilized to create stable engagement on social media platforms. 1) Be Creative with your Content: Content packaging and positioning is one of the important aspects of marketing efforts. Today, social media platforms have given ample opportunities for marketers to package their content in an attractive manner. Be it simple text, images or videos, marketers can take content liberty to reach out to their target audience. Your content creativity should not be limited to the p...
1 comment
Read more

Relevance and Influence: Balance is the Key

Relevance and influence are two important aspects of social media marketing. Which one of them is more important is very difficult question to answer. The key is to maintain balance between these two. However, it's not that easy. For me, the best way to attain this balance is to have content consistency. I would consider content as a magical lamp to solve social media challenges.  Marketers need to use content precisely to have a great mix of relevance and influence in their marketing strategy. This can be done by effective content syndication. Content syndication does not necessarily mean content repetition, it can be referred as sending consistent marketing message across all the platforms. The success of these two important elements is largely depend on the effective customer engagement, and again content comes in the picture.  Social media has provided marketers with ample sharing opportunities, however,  they need to be utilized properly. Sharing, for me, i...
3 comments
Read more

Using Twitter for Business

It's not just about 140 characters...it's more than that. It's about convincing your target audience in shortest possible way. From lengthy newspaper ads, and expensive television commercials, modern marketers have shifted their focus towards more robust and stable communication platforms. The shift is from self promotion to user engagement, adding value to overall marketing activities. Social media marketing is communications marketing. Therefore, platform like Twitter offers businesses an ideal way to get engaged and communicate with their target audience in real-time scenario. With every interaction, organizations are stepping closer to their audience, enhancing their business chances. Here are some useful factors that determine the success of your Twitter marketing... 1) Relevance: One of the three important 'R's' of social media marketing (the other two being real-time and reach), relevance really plays a major role in Twitter marketing. Finding relevan...
7 comments
Read more