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Using URL shorteners in social media

Linking sharing is the prime objective for any social media campaign. However, it may become difficult for a company share his website link on platforms like Twitter that offers a limit of 140 characters. In such scenario, that company can use URL shortening services to share their lengthy web links on these platforms.

We have various service providers are in the market that offer URL shortening services to the individual users and the companies. To name a few bit.ly, tinyurl, cli.gs, zi.ma and snipurl.com.

Today, I will share three important advantages URL shortening offers to its users during their social media campaigns.

1) Easy sharing across multiple platforms: Irrespective of length of your link, URL shortening makes it easy for the users to share the link across all platforms. This makes it easier for the user to use as much as content along with the link to deliver right message to the target audience. The content becomes more visible, and can be used in the form of small advertisements to derive traffic to the business website.

2) URL customization to make it attractive: The biggest advantage that I see from these services is the link customization. The users can customize their web links to make them attractive and relevant for their target audience. Users can also use specific keywords to make the sharing SEO-friendly to increase the visibility of that link.

3) Analytics: As we all know analytics is the primary medium to measure the performance of any social media campaigns. URL shortening services make it possible for users to review the performance of the links shortened using their services. For example, bit.ly offers its users an opportunity to track the performance of the shortened links. As a user you can have the information about the top locations and top referrers that are generating visits to your website through the short web link. This becomes easier for the user to continue or alter the way of link shortening.

More tips and discussions will follow.

Till then, stay connected!

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