Skip to main content

Using URL shorteners in social media

Linking sharing is the prime objective for any social media campaign. However, it may become difficult for a company share his website link on platforms like Twitter that offers a limit of 140 characters. In such scenario, that company can use URL shortening services to share their lengthy web links on these platforms.

We have various service providers are in the market that offer URL shortening services to the individual users and the companies. To name a few bit.ly, tinyurl, cli.gs, zi.ma and snipurl.com.

Today, I will share three important advantages URL shortening offers to its users during their social media campaigns.

1) Easy sharing across multiple platforms: Irrespective of length of your link, URL shortening makes it easy for the users to share the link across all platforms. This makes it easier for the user to use as much as content along with the link to deliver right message to the target audience. The content becomes more visible, and can be used in the form of small advertisements to derive traffic to the business website.

2) URL customization to make it attractive: The biggest advantage that I see from these services is the link customization. The users can customize their web links to make them attractive and relevant for their target audience. Users can also use specific keywords to make the sharing SEO-friendly to increase the visibility of that link.

3) Analytics: As we all know analytics is the primary medium to measure the performance of any social media campaigns. URL shortening services make it possible for users to review the performance of the links shortened using their services. For example, bit.ly offers its users an opportunity to track the performance of the shortened links. As a user you can have the information about the top locations and top referrers that are generating visits to your website through the short web link. This becomes easier for the user to continue or alter the way of link shortening.

More tips and discussions will follow.

Till then, stay connected!

Comments

Post a Comment

Popular posts from this blog

Successful Event Management: Things to Consider

Overview: Everyone has different perspectives and objectives when it comes to events. Someone may be interested in connecting with potential customers, promoting their brand, pursuing a better career, gaining knowledge, and many more. So, how can event organizers utilize events to achieve their business goals? From an organizer's perspective, every single aspect of events is crucial. From event content to event marketing and engagement to audience, an event organizer should have a holistic approach to make the event successful. The Content Role: The event's content plays an important role. Being an event organizer and producer, I have always felt something special about events. For the promotion, I was more focused on content value and delivery. I was betting high on quality content for the event's success. Today, with the hybrid model, the organizers have more freedom to deliver the content in a better and more presented manner. Especially with the on-demand model of hybri...
Post a Comment
Read more

The Role of AI in Content Strategy: The Key Aspects

  In B2B marketing, content holds a pivotal value, and delivering the right content to the audience becomes the prime responsibility of B2B marketers. Artificial Intelligence (AI) is making overall marketing interesting and captivating. When it comes to content, AI is revolutionizing content strategy with the help of insights and efficiencies that were previously unimaginable. Here is how AI is reshaping the landscape: 1️⃣ Personalization at Scale: AI helps marketers integrate data from different channels in one place with a comprehensive view of user patterns, defining personalized strategies and messaging based on the channel and available data. 🎯 2️⃣ Content Creation: AI tools can generate content, from blog posts to social media updates, saving time and maintaining consistency. ✍️ 3️⃣ Predictive Analytics: With the help of predictive analytics, marketers can segment and deliver the preferred content to visitors. This bucketed content will enable marketers to show the right ...
Post a Comment
Read more

It's 'P' for Patience in Social Media Marketing

Although speed is the biggest attribute of social media, the latter has taught modern marketers to be very patient with the outcome of their marketing activities. This patience has taught modern marketers to be very creative and innovative with their strategies to approach their target customers. Social media marketing is not about automation or numbers, it's more about human, and personalizing your branding process. In such scenario, it becomes very critical for marketers to navigate carefully through their marketing strategies and activities. Marketing planning and execution becomes very important.  For today's businesses, the center of marketing strategies has changed. Social platforms like Facebook, LinkedIn and Twitter have emerged as the popular and successful platforms for business users.What makes social media marketing different from traditional marketing is it's ability to engage customers on a regular basis.And this regularity is always marked with marketers...
Post a Comment
Read more