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To what extent one can push brand through social media?

Very difficult question to answer!

Every media has its own set of rules and regulations, some unwritten and some written, to follow. And every user, whether individual or organizational, is bound to follow them thoroughly to stay in the business.

Social media is not an exception to this practice. We all know that social media is all about conversation, and information sharing.

Despite this fact, we find individual users and organizations marketing their brand on various social platforms like Facebook, Twitter, and LinkedIn. Some users directly and some indirectly selling their products and services on these platforms. Now, the question to be asked to what extent one can or should push brand through social media?

The answer to this question largely depends on the platform you are using for your brand promotion. The basic rule is that you cannot apply same strategy to all social media platforms. It has to be vary from platform to platform, as every platform has its own way of functioning.

It is always better for any social marketer to have a clear idea about how these platforms are being used to communicate with other members. The approach towards these platforms should be informing or engaging, not selling. You are here not to sell, but to communicate with your target audience and keep them engaging through informative and interactive discussions.

The answer to this question is very subjective, and will vary from individual social marketer approach towards social media. But one cannot go beyond the rules and regulations of the platform he is using.

For me, the push should not go beyond making aware your target audience about your audience, creating a need for your services, and keep your audience updated with the information.

This is going to be the exciting discussion on this platform. If you have any comment or any suggestion please do comment...

Till then, stay connected!

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