Skip to main content

To what extent one can push brand through social media?

Very difficult question to answer!

Every media has its own set of rules and regulations, some unwritten and some written, to follow. And every user, whether individual or organizational, is bound to follow them thoroughly to stay in the business.

Social media is not an exception to this practice. We all know that social media is all about conversation, and information sharing.

Despite this fact, we find individual users and organizations marketing their brand on various social platforms like Facebook, Twitter, and LinkedIn. Some users directly and some indirectly selling their products and services on these platforms. Now, the question to be asked to what extent one can or should push brand through social media?

The answer to this question largely depends on the platform you are using for your brand promotion. The basic rule is that you cannot apply same strategy to all social media platforms. It has to be vary from platform to platform, as every platform has its own way of functioning.

It is always better for any social marketer to have a clear idea about how these platforms are being used to communicate with other members. The approach towards these platforms should be informing or engaging, not selling. You are here not to sell, but to communicate with your target audience and keep them engaging through informative and interactive discussions.

The answer to this question is very subjective, and will vary from individual social marketer approach towards social media. But one cannot go beyond the rules and regulations of the platform he is using.

For me, the push should not go beyond making aware your target audience about your audience, creating a need for your services, and keep your audience updated with the information.

This is going to be the exciting discussion on this platform. If you have any comment or any suggestion please do comment...

Till then, stay connected!

Comments

Post a Comment

Popular posts from this blog

Relevance and Influence: Balance is the Key

Relevance and influence are two important aspects of social media marketing. Which one of them is more important is very difficult question to answer. The key is to maintain balance between these two. However, it's not that easy. For me, the best way to attain this balance is to have content consistency. I would consider content as a magical lamp to solve social media challenges.  Marketers need to use content precisely to have a great mix of relevance and influence in their marketing strategy. This can be done by effective content syndication. Content syndication does not necessarily mean content repetition, it can be referred as sending consistent marketing message across all the platforms. The success of these two important elements is largely depend on the effective customer engagement, and again content comes in the picture.  Social media has provided marketers with ample sharing opportunities, however,  they need to be utilized properly. Sharing, for me, i...
3 comments
Read more

Four Ways to Create Social Media Engagement

Are you using your social media channels to create stable engagement opportunities for your customers? If no, you are definitely missing something big in your marketing efforts. I have often seen marketers giving more importance to short-term objectives than long-term goals. Ideally, any marketing activity should focus on creating long-term impact. And to create this long-term impact, you need to engage your customers consistently.  Today, I am going to write about five important ways that can be utilized to create stable engagement on social media platforms. 1) Be Creative with your Content: Content packaging and positioning is one of the important aspects of marketing efforts. Today, social media platforms have given ample opportunities for marketers to package their content in an attractive manner. Be it simple text, images or videos, marketers can take content liberty to reach out to their target audience. Your content creativity should not be limited to the p...
1 comment
Read more

Using Twitter for Business

It's not just about 140 characters...it's more than that. It's about convincing your target audience in shortest possible way. From lengthy newspaper ads, and expensive television commercials, modern marketers have shifted their focus towards more robust and stable communication platforms. The shift is from self promotion to user engagement, adding value to overall marketing activities. Social media marketing is communications marketing. Therefore, platform like Twitter offers businesses an ideal way to get engaged and communicate with their target audience in real-time scenario. With every interaction, organizations are stepping closer to their audience, enhancing their business chances. Here are some useful factors that determine the success of your Twitter marketing... 1) Relevance: One of the three important 'R's' of social media marketing (the other two being real-time and reach), relevance really plays a major role in Twitter marketing. Finding relevan...
7 comments
Read more