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Is social marketing all about communications marketing?

Very interesting, but tricky, question to answer. If we look at social marketing and communications marketing they seem to be the two sides of one coin. Neither they can be separated nor be integrated. The expert opinion may vary on this occasion, and we may not be able to find unanimous answer for this question.

But in my personal opinion, yes, social marketing is all about communications marketing. Your success and failure depends on how you communicate with your customers, how you portray your product or services in front of your target audience, or how unique are you in your approach towards social media.

It has become common these days with companies to jump in to the social marketing without any strategy, targeted platforms and vision. This 'trinity' is an essential to achieve success in social marketing, and the base of this trinity is your content or communications.

Days have gone where you can update your audience on your products and services through detailed print items. Now, you have to adopt 'compact' and 'precise' approach in your presentation, involving correct communication with your target audience.

Any mistake or loophole in your communication can cost you your customer.

Your precision and accuracy in communication and content offering will decide your fate in social marketing.

I could have written a lengthy note on this topic, but I wanted to keep it short and crispy.

I am very much sure that you will like my thoughts and ideas on social marketing.

I will be back with more such insights, trends and tips on social marketing.

Till then, stay connected!

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