Skip to main content

How to promote LinkedIn group?

Groups have become the major asset for social media users. From LinkedIn to Facebook, MySpace to FriendFeed, users can create and manager groups of their choices. Through groups, users can communicate with thousands of other members at one go to promote their business or services.

Today, we're going to talk about how to promote your LinkedIn group. LinkedIn allows its users to create and manage group of their own choices. Once you create your own group, it is very essential to promote that group and add new members to it.

Let us go through some tips that will allow you to take your groups not only to other LinkedIn users but also enable you to share it on the platforms like Twitter and Facebook.

1) Find groups similar to your group
2) Join these groups (some groups are open to join and some require approval from the group moderator or manager)
3) Share your group with the members of group you have joined. You can directly past your group URL in the discussion tab
4) You can share your group URL on the other platforms like Twitter and Facebook. Follow this path to get your group URL Goto groups>>Manage>>Send Invitations. At the left bottom of the page, you will find your group URL to share.
5) Use bit.ly to customize your group URL: You can customize your group URL by copy pasting it in the bit.ly. You will get a short URL, which can be customized as per your choice. You can hae=ve your group name as a part of your URL. This makes sharing of your group more specific and precise, as this will allow other users to identify your group's identity.
6) Share your group as an network update: You can also share your group with other LinkedIn members as an network update. You can attach your group link to this update, making other members find it easily.
7) Use precise group information: While creating a LinkedIn group, make sure you are entering a very precise and specific information about its interests and objectives. This makes other LinkedIn members find it easily while searching for the groups of their interests on LinkedIn.
8) Use Attractive logo: LinkedIn allows its users to add logo to their groups. This helps groups establish their own identity amongst other LinkedIn groups.

There's lot more to come on LinkedIn.

Till then, stay connected!

Comments

Popular posts from this blog

Using Twitter for Business

It's not just about 140 characters...it's more than that. It's about convincing your target audience in shortest possible way. From lengthy newspaper ads, and expensive television commercials, modern marketers have shifted their focus towards more robust and stable communication platforms. The shift is from self promotion to user engagement, adding value to overall marketing activities. Social media marketing is communications marketing. Therefore, platform like Twitter offers businesses an ideal way to get engaged and communicate with their target audience in real-time scenario. With every interaction, organizations are stepping closer to their audience, enhancing their business chances. Here are some useful factors that determine the success of your Twitter marketing... 1) Relevance: One of the three important 'R's' of social media marketing (the other two being real-time and reach), relevance really plays a major role in Twitter marketing. Finding relevan...

Social Media Quotes for You

Social media marketing is evolving and so are its meanings and concepts. Here are some of my favorite social media quotes for you. “Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers.” – Bryan Weiner, CEO at Digital Agency 360i “The goal of social media is to turn customers into your personal evangelist.” – Shane Barker, ShaneBarker.com “Think like a publisher, not a marketer.” –  David Meerman Scott, Marketing Strategist “Focus on how to be social, not on how to do social.” – Jay Baer, Convince & Convert “All one needs is a computer, a network connection, and a bright spark of initiative and creativity to join the economy.” – Don Tapscott, dontapscott.com “Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” – Ian Schafer, Deep Focus “Our head of social media is the customer.” ...

Facebook Marketing: How to Engage Facebook Fans?

How are you engaging your Facebook fans? Do you have exclusive strategies for them? You need to be. You need to treat your Facebook fans like your existing customers. You really have to value them to make them happy, active and responsive on your fan page. You need to make them a part of your marketing strategy to convert them in to your loyal customers. I have often seen marketers ignoring the values of their Facebook fans. “They are just fans and I am not getting any monetary benefit from them”, these kinds of comments are very common for marketers. Hence, they totally ignore their value. I am a big fan of customer engagement and I always like to write any topic that deals with customer engagement. In social media, Facebook page is one of the ideal place to generate stable and consistent customer engagement. Here are some tips that can help marketers to engage their Facebook fans. Create Exclusive Content: I have often seen marketers delivering identical cont...