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How to innovate your social media presence?

I have been terming social media as an 'innovative invention'; however, it is also important to 'innovate' your social media presence. This innovation is the key to bring large number of audience to social media platforms. The openness of these social media platforms allow its users to experiment with your social media strategy.

But how to incorporate innovation in your social media strategy? and what can be the focal point of this innovation?

There are three simple steps to bring innovation in your social media strategy.

1) Interactive content: We have been seeing various organizations and individual users extending their presence to social platforms as a part of their branding and marketing strategy. Social media is all about conversation, and this conversation has to be interactive and open. You can be selling directly on social media, and this is where most of the organizations go fail with their social media campaign. Social marketing is not about direct selling, it is about engaging your target audience on a regular basis to establish stronger relationship. This can be done only through interactive content. Just follow the below guidelines to adopt innovative content strategy.

a) Keep track of your competition
b) Be experimental with your ideas
c) Find ways to go closer to your audience
d) Be responsible and responsive towards your ideas
e) Be alert
f) Make sure you are tracking every single conversation mentioning you

These are some tips that can help you formulate effective content strategy for your business.

2) Measure your performance: To grow you should know what is working for you and what is not. To understand this, you have to measure your social campaign presence regularly. There are various ways through which you can do that. First and foremost is analytics, response to your content in terms of fans, followers and connections, and many more. This tracking allows you to understand your standing in the social media market, and alter your strategies accordingly. It is very true that you have to be very consistent in your social media campaign; however, this consistency has to be coupled with experiments and innovations. The foundations remains the same, only external elements keeps on changing.

3) Stay connected: It is always essential to stay connected with your target audience. This helps you understand their behavior, requirements, and pain points. This knowledge makes 'give and take' with your audience more interactive and innovative.

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