Groups: An efficient way to stay connected

Any marketing or branding message creates more value when it is delivered to various people in one go, like a mass mail. However, sending a mass mail may prove to be a costly affair to the organization who do not have any in-built mechanism to collect relevant database and send regular mails to them. This is very true in terms of small organizations, and they are searching for some similar, yet free, options.

In such scenario, the existence of dedicated forums and groups is proved to be beneficial for these organizations. Some popular social media platforms like LinkedIn and Facebook allow users to participate or create groups that are relevant to their domain. This enables them to connect with their target audience and share important updates with them, and vice-versa.

Today, I asked an interesting question on this creation of groups in LinkedIn. My question was which social media platform will you select to create a group within your domain. I have given then four options: LinkedIn, Facebook, Yahoo! and Google.

Although I have not received any sufficient feedback to form a strong opinion, the majority of votes went in favor of LinkedIn followed by Facebook and Yahoo! respectively. What it indicates is that individuals or organizations are finding these platforms more user-friendly and attractive. With one LinkedIn or Facebook group, they can interact with thousands of their group members to discussions and updates.

To conclude, it really proves that groups are slowly, but steadily, becoming an influential source of lead generation and build strong business relations.

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