Fans, Followers and Connections!

A decade ago, nobody would have though that these three generic terms might occupy the utmost importance in the marketing strategy of big corporate. But in this 21st century, the social media has made it possible. Now, any company, irrespective of its size, has to consider Facebook, Twitter and LinkedIn as an integral part of its marketing and branding strategy.

As social media is growing by leaps and bounds every second globally, every company, individual want to be a pat of this momentum. With around 500 million users, and 700 posts every second, Facebook has become a hub for everyone’s social media activity. On the other side, Twitter is hitting hard with its 600 posts per second. However, Facebook appeals more as it is more personalized than Twitter.

LinkedIn with around 75 million professionals worldwide is the most prominent business-networking platform. It not only provides you with the facility to connect but also offers opportunities to discuss various topics on the larger platform.

Businesses are now using these platforms to create brand awareness, lead generation, and customer relationship management. Considering this scenario, no company or business can lack behind to use these platforms.

Therefore, although very generic, these terminologies have more power than the traditional business terms.

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