Content and Social Media

Content, as a concept or functionality, has seen the tremendous transformation in the last decade. The emergence of social platforms like Twitter, Facebook and LinkedIn, has forced people to change their perspective toward the basic existence of content.

By limiting the content delivery in character limit, platforms like Twitter compelled the users to be innovative and precise with their content delivery. Nowadays, especially organizations, are hiring 'consultants' to manage their Twitter accounts on their behalf. This proves that along with individual users, businesses, too, need experts to stay connected and updated on these social media platforms with precise content delivery.

This 140 character limit of Twitter has made it possible for users like me to cover thousands of miles and get connected with like-minded people from US and UK. This is the magic and power of precise and accurate content.

This social media 'limit' will allow content to cover people, touch subjects, and innovate theories that nobody would have thought a decade ago.

It's Content, Content, and only Content!!!

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Three Ways to Create Quality Content

When it comes content, sometimes, it becomes hard to explain the “quality”. There could be different understandings for brands and the customers when we talk about quality. Hence, sometimes, it becomes difficult to strike a balance to attain that much-needed quality. To quote, Doug Kessler, co-founder of Velocity: “Quality content resonates with its audience. If it doesn’t do that, it may be smart or beautiful or funny, but it ain’t quality.” And I completely agree to what Doug says. The quality of the content should depend on how users interact and respond to it. There are different aspects associated with the content quality. For example, what value it gives to the users, is it addressing buyers’ concerns or not and the list continues. While agreeing to all the above mentioned points, it really seems difficult challenge for the marketers to achieve that quality on regular basis. And besides what suits to one person may not be the ideal for other. Here are some useful tips t

Kapil Mudholkar's Blog | Digital Marketing Tips & Strategies

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