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Article marketing tips

1) Never use marketing language: Ezine directories have policies to reject articles filled with marketing language. The author is supposed to provide third party view on the subject he is writing. The overall format of article should be informative and educative, not mere marketing speech.

2) Focus on concept, than entity: These directories ask writers to focus more on the concept, targeting large audience, than a concentrated approach toward a company or brand. The author may include the brand name or its solutions in an attempt to explain the overall concept.

3) Keyword presence: While writing articles for these ezines, it is always essential to understand keyword importance. These directories allow writers to submit a list of keywords along with the article. Maximum presence of keywords in the article makes it easy to appear in the search engine results. Google keyword tool can be used to track important keywords for our topic.

4) Precise content: Readers look for information and tips about the subject when they read your article. Therefore, it is very critical to deliver precise and to the topic content to your readers. The author has to make sure that after reading the article, the reader clicks on the web link mentioned below in that article. This helps in generating inbound links to our website.

5) Reader-centric approach: These ezines value their readers’ response at a higher place. So while writing an article, the writer has to keep in mind the reader’s interest by offering him/her good information. It can be used for creating headlines that are reader-specific.

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